Black and Decker vs DeWalt:Which is searched more?
In September 2026, DeWalt had more branded searches than Black and Decker among hand sander brands worldwide. DeWalt was estimated to have 673K branded searches compared to Black and Decker’s 220K, and held a 28.2% Share of Search versus Black and Decker’s 9.2%. These are worldwide searches for English-language branded terms.
Follow Black and Decker vs DeWalt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Black and Decker or DeWalt?
Compare the hand sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Craftsman | Festool | Black and Decker | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 24.1% | 8.8% | 10.8% | 8.8% | 0.01% |
| Nov 2025 | 45% | 27.6% | 8.3% | 10.1% | 9.1% | 0.01% |
| Dec 2025 | 40.7% | 30.2% | 11% | 9% | 9% | <0.01% |
| Jan 2026 | 39% | 28.5% | 12.7% | 10.4% | 9.3% | 0.01% |
| Feb 2026 | 38% | 28% | 15.3% | 10.2% | 8.4% | 0.01% |
| Mar 2026 | 40.1% | 24.5% | 16.4% | 11% | 8% | 0.01% |
| Apr 2026 | 38% | 27.7% | 15.1% | 10.1% | 9.1% | 0.02% |
| May 2026 | 37.5% | 27% | 14.8% | 9.9% | 10.8% | 0.02% |
| Jun 2026 | 37.8% | 27.3% | 14.9% | 10% | 9.9% | 0.01% |
| Jul 2026 | 36.3% | 26.2% | 17.5% | 9.6% | 10.5% | 0.02% |
| Aug 2026 | 38.9% | 28.1% | 15.4% | 8.4% | 9.2% | 0.02% |
| Sep 2026 | 39.6% | 28.2% | 12.6% | 10.3% | 9.2% | 0.02% |
How has the Black and Decker and DeWalt comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hand sander brands worldwide moved from 8.8% to 9.2%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among hand sander brands worldwide moved from 24.1% to 28.2%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for hand sander brands worldwide in September 2026?
2 changes
In September 2026, Festool overtook Black and Decker to rank 4th among hand sander brands worldwide, with 10.3% estimated Share of Search.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Other head-to-heads among hand sander brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
DeWalt
1 branded search term
- dewalt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.