Brandwave

How popular isRowenta in search?

In August 2026, there were an estimated 165K branded searches for Rowenta worldwide which is down 17.9% over the last 11 months. Rowenta holds 7.7% estimated Share of Search among garment steamers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips51.1%
  2. BISSELL23.5%
  3. Tefal17.1%
  4. Rowenta7.7%
  5. Steamery0.69%
  6. Fridja0.04%
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Where does Rowenta compete?

Rowenta is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garment steamers4th of 67.7%Shown below
Irons4th of 68.2%Show ranking

Which garment steamers compete with Rowenta?

Rowenta against garment steamers worldwide, by month

Share of Search by month for Philips, BISSELL, Tefal, Rowenta. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBISSELLTefalRowentaSteameryFridja
Oct 202547.7%22.6%19.8%8.9%0.98%0.04%
Nov 202544%21.5%23.2%10.4%0.93%0.04%
Dec 202551.9%17.1%20.7%9.2%1%0.04%
Jan 202646.4%18.9%23.3%10.4%0.94%0.06%
Feb 202647.2%22.5%21.8%8%0.59%0.04%
Mar 202645.3%24.8%21.3%7.8%0.7%0.04%
Apr 202648.6%23%19%8.5%0.77%0.05%
May 202646.2%19.8%22.9%10.2%0.92%0.04%
Jun 202647.6%19.5%19.2%12.9%0.77%0.05%
Jul 202653%18.7%15.1%12.4%0.74%0.04%
Aug 202651.1%23.5%17.1%7.7%0.69%0.04%
Sep 2026——————

  1. 1.Philips

    51.1%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.9 points.

  2. 2.BISSELL

    23.5%

    Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.7 points.

  3. 3.Tefal

    17.1%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Rowenta

    7.7%

    Held 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.7 points.

  5. 5.Steamery

    0.69%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fridja

    0.04%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rowenta and its closest rivals

How has branded search demand for Rowenta changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rowenta worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide decreased from 8.9% to 7.7%.
  • Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide peaked at 12.9% in June 2026 and was lowest at 7.7% in August 2026.

How did search popularity change for garment steamers worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among garment steamers worldwide, from 18.7% to 23.5%.

  2. In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.

  3. In August 2026, Rowenta lost estimated Share of Search among garment steamers worldwide, from 12.4% to 7.7%.

  4. In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.

  5. Estimated monthly branded searches for Steamery worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Fridja worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is Rowenta measured?

Brandwave collects information about searches that people make online using Rowenta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rowenta

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How the Brand Demand Index is measured

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