Conair vs Rowenta:Which is more popular?
In September 2026, Rowenta had more branded searches than Conair among clothes steamer brands worldwide. Rowenta had about 165,000 branded searches, while Conair had 60,500. Rowenta made up 17.9% of all clothes steamer brand searches we track, and Conair accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Conair appeared in all five answers and Rowenta in four. Conair was mentioned before Rowenta in every answer.
Who do people search for more?
Rowenta, about 3 searches for every 1 for Conair
Who does AI mention more?
Conair, mentioned in every answer we collected
Who does AI recommend more?
Conair, named ahead of Rowenta in every answer
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Top clothes steamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Conair appeared in all five answers. Rowenta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Conair was listed before Rowenta in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes steamer brands
5 answers
Asked ChatGPT
“Which clothes steamer brand should I buy?”
Asked ChatGPT
“What are the best clothes steamer brands?”
Asked ChatGPT
“What's the best clothes steamer brand for quick wrinkle removal?”
Searched Google, AI Overview
“best clothes steamer”
Searched Google, AI Overview
“handheld clothes steamer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Conair or Rowenta more popular in search?
This chart shows how often people search Google for Conair and Rowenta by name. Each line represents a brand's share of searches for all seven clothes steamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rowenta, Conair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Rowenta | Samsung | Conair | LG | Philips | Jiffy Steamer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 20.3% | 15.2% | 7.5% | 2.2% | 2.2% | 1.2% |
| Nov 2025 | 55.8% | 21.5% | 13.2% | 5.3% | 1.9% | 1.3% | 1.1% |
| Dec 2025 | 53.8% | 21.2% | 13% | 7.8% | 1.9% | 1.3% | 1% |
| Jan 2026 | 54.6% | 21.5% | 13.2% | 6.5% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 53.3% | 17.2% | 18.3% | 6.3% | 2.3% | 1.3% | 1.3% |
| Mar 2026 | 53.1% | 17.2% | 18.3% | 6.3% | 2.3% | 1.5% | 1.3% |
| Apr 2026 | 49.5% | 19.6% | 17.9% | 7.2% | 2.6% | 1.4% | 1.8% |
| May 2026 | 51.3% | 20.6% | 15.5% | 7.6% | 2.3% | 1.2% | 1.5% |
| Jun 2026 | 44% | 26.5% | 16.2% | 8% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 39.1% | 28.2% | 20.1% | 6.9% | 2.5% | 1.7% | 1.4% |
| Aug 2026 | 47.8% | 18.9% | 20.1% | 6.9% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | 54.1% | 17.9% | 16.3% | 6.5% | 2% | 2% | 1.3% |
How has the Conair and Rowenta comparison changed over the last 12 months?
3 findings
- Rowenta was ahead of Conair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Conair’s share of searches among clothes steamer brands worldwide moved from 7.5% to 6.5%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Rowenta’s share of searches among clothes steamer brands worldwide moved from 20.3% to 17.9%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for clothes steamer brands worldwide in September 2026?
2 changes
In September 2026, Rowenta lost share of searches among clothes steamer brands worldwide, from 18.9% to 17.9%.
Conair’s share of searches among clothes steamer brands worldwide has lost ground for 3 months in a row, from 8% to 6.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Conair’s and Rowenta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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