Brandwave

Panasonic vs Philips:Which is more popular?

In September 2026, Panasonic had more branded searches than Philips among body trimmer brands worldwide. Panasonic had about 823,000 branded searches, while Philips had 33,100. Panasonic made up 41.2% of all body trimmer brand searches we track, and Philips accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about body trimmer brands, Philips appeared in all five answers and Panasonic in four. Philips was mentioned before Panasonic in every answer.

Among body trimmer brands worldwide in September 2026

Who do people search for more?

Panasonic, about 25 searches for every 1 for Philips

Panasonic 823K searchesPhilips 33.1K searches

Who does AI mention more?

Philips, mentioned in every answer we collected

Philips in 5 of 5Panasonic in 4 of 5

Who does AI recommend more?

Philips, named ahead of Panasonic in every answer

Philips first in 5Panasonic never first

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Top body trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Panasonic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips was listed before Panasonic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Manscaped2nd
  3. Panasonic3rd
  4. Braun4th
  5. Wahl5th
  6. Gillette–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manscaped5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wahl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gillette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Panasonic or Philips more popular in search?

This chart shows how often people search Google for Panasonic and Philips by name. Each line represents a brand's share of searches for all six body trimmer brands we track, month by month, from English-language searches worldwide.

Panasonic and Philips among body trimmer brands worldwide, by month

Share of searches by month for Panasonic, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicGilletteManscapedPhilipsBraunWahl
Oct 202540.7%38.9%18.2%1.6%0.49%0.03%
Nov 202536.8%36.5%24.6%1.5%0.54%0.03%
Dec 202536.5%37%24.4%1.5%0.54%0.03%
Jan 202641.2%37.8%18.4%2%0.5%0.04%
Feb 202648.6%31.5%17.9%1.6%0.32%0.03%
Mar 202642.7%39.7%15.6%1.7%0.28%0.03%
Apr 202645.8%35.7%16.8%1.5%0.2%0.03%
May 202646.1%35.3%16.9%1.5%0.17%0.03%
Jun 202641.1%38.3%18.4%2%0.22%0.03%
Jul 202641.7%40.6%15.2%2.1%0.33%0.04%
Aug 202639.9%39.9%17.9%2%0.32%0.03%
Sep 202641.2%38.3%18.4%1.7%0.33%0.04%

How has the Panasonic and Philips comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among body trimmer brands worldwide moved from 40.7% to 41.2%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for body trimmer brands worldwide in September 2026?

1 change
  1. In September 2026, Panasonic gained share of searches among body trimmer brands worldwide, from 39.9% to 41.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Panasonic’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

1 branded search term

  • panasonic

Philips

1 branded search term

  • philips bodygroom

How the Brand Demand Index is measured

Other head-to-heads among body trimmer brands

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