Brandwave

Carrier vs Hitachi:Which is searched more?

In September 2026, Carrier had more branded searches than Hitachi among heat pump brands worldwide. Carrier had about 4,400 branded searches, while Hitachi had 880. Carrier made up 0.27% of all heat pump brand searches we track, and Hitachi accounted for 0.05%. These are worldwide searches for English-language branded terms.

Share of searches among heat pump brands worldwide in September 2026Is Carrier or Hitachi more popular in search?
Carrier0.27%4.4K searches
vs
Hitachi0.05%880 searches

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Is Carrier or Hitachi more popular in search?

Compare the heat pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carrier and Hitachi among heat pump brands worldwide, by month

Share of searches by month for Carrier, Hitachi. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicDaikinMitsubishi ElectricTraneRinnaiFujitsuBoschCarrierHitachi
Oct 202552.9%27.3%6.7%6.7%4.5%1.1%0.33%0.49%0.06%
Nov 202556%23.9%7.1%5.9%4.8%1.4%0.35%0.43%0.06%
Dec 202553.8%28%5.6%5.6%4.6%1.4%0.41%0.41%0.06%
Jan 202652.2%26.9%6.6%6.6%5.4%1.3%0.39%0.59%0.08%
Feb 202660.9%21.4%6.4%5.3%4.3%0.87%0.38%0.47%0.06%
Mar 202651.6%29.6%7.3%5.9%4%0.85%0.29%0.44%0.05%
Apr 202657.2%26.2%6.4%5.2%3.5%0.79%0.31%0.31%0.05%
May 202656.3%26.6%6.5%5.3%3.6%1.1%0.26%0.32%0.04%
Jun 202647.3%33.2%8.1%5.4%3.7%1.6%0.27%0.4%0.05%
Jul 202650.4%30.3%7.4%6.1%3.3%1.5%0.3%0.55%0.06%
Aug 202653.6%26.9%6.6%6.6%4.4%1.1%0.26%0.39%0.05%
Sep 202654.5%27.7%6.8%5.6%3.7%1.1%0.27%0.27%0.05%

How has the Carrier and Hitachi comparison changed over the last 12 months?

3 findings
  • Carrier was ahead of Hitachi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carrier’s share of searches among heat pump brands worldwide moved from 0.49% to 0.27%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among heat pump brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for heat pump brands worldwide in September 2026?

2 changes
  1. In September 2026, Carrier fell from 7th to 8th among heat pump brands worldwide.

  2. Estimated monthly branded searches for Hitachi worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carrier’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carrier

1 branded search term

  • carrier heat pump

Hitachi

1 branded search term

  • hitachi heat pump

How the Brand Demand Index is measured

Other head-to-heads among heat pump brands

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