Brandwave

Hitachi vs XCMG:Which is more popular?

In September 2026, XCMG had more branded searches than Hitachi among mining truck brands worldwide. XCMG had about 74,000 branded searches, while Hitachi had 460. XCMG made up 16.6% of all mining truck brand searches we track, and Hitachi accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about mining truck brands, Hitachi and XCMG each appeared in two of the five answers. Hitachi was mentioned before XCMG in every answer that named either.

Among mining truck brands worldwide in September 2026

Who do people search for more?

XCMG, about 161 searches for every 1 for Hitachi

XCMG 74K searchesHitachi 460 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Hitachi in 2 of 5XCMG in 2 of 5

Who does AI recommend more?

Hitachi, named ahead of XCMG in 2 of 2 answers

Hitachi first in 2XCMG never first

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Top mining truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hitachi and XCMG were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hitachi was listed before XCMG in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. BELAZ3rd
  4. Liebherr4th
  5. Hitachi5th
  6. XCMG6th
  7. Sany7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komatsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liebherr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BELAZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XCMG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sany1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mining truck brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hitachi or XCMG more popular in search?

This chart shows how often people search Google for Hitachi and XCMG by name. Each line represents a brand's share of searches for all seven mining truck brands we track, month by month, from English-language searches worldwide.

Hitachi and XCMG among mining truck brands worldwide, by month

Share of searches by month for XCMG, Hitachi. The figures are in the table below the chart.

View monthly share of searches table
MonthLiebherrSanyXCMGBELAZCaterpillarKomatsuHitachi
Oct 202562.9%18.9%15.5%1.7%0.61%0.27%0.12%
Nov 202562.9%18.9%15.5%1.7%0.61%0.25%0.12%
Dec 202559.9%22%14.7%2.4%0.58%0.26%0.14%
Jan 202664.8%19.5%13%1.7%0.52%0.23%0.13%
Feb 202660.1%22.1%14.8%2%0.59%0.26%0.14%
Mar 202662.2%22.7%12.5%1.7%0.6%0.25%0.12%
Apr 202664.9%19.5%13%1.7%0.52%0.23%0.1%
May 202655.4%24.8%16.7%2.2%0.54%0.29%0.11%
Jun 202661.7%22.6%12.4%2.5%0.49%0.24%0.08%
Jul 202660.3%22%14.8%2%0.48%0.24%0.09%
Aug 202657.2%25.6%14.1%2.3%0.56%0.26%0.09%
Sep 202655.1%24.7%16.6%2.7%0.54%0.27%0.1%

How has the Hitachi and XCMG comparison changed over the last 12 months?

3 findings
  • XCMG was ahead of Hitachi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among mining truck brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 570 to 460.
  • Across the 12 months ending September 2026, XCMG’s share of searches among mining truck brands worldwide moved from 15.5% to 16.6%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for mining truck brands worldwide in September 2026?

2 changes

  1. In September 2026, XCMG gained share of searches among mining truck brands worldwide, from 14.1% to 16.6%.

  2. Estimated monthly branded searches for Hitachi worldwide fell 19.3% over 12 measured months, from 570 to 460 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hitachi’s and XCMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hitachi

2 branded search terms

  • hitachi dump truck
  • hitachi mining truck

XCMG

1 branded search term

  • xcmg

How the Brand Demand Index is measured

Other head-to-heads among mining truck brands

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