Brandwave

How popular isXCMG?

In September 2026, people searched for XCMG by name about 74,000 times worldwide, about the same as the previous year. These searches made up 16.6% of all global mining truck brand searches, placing XCMG third out of seven brands. When we asked both ChatGPT and Google AI Overviews about mining truck brands, XCMG appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

XCMG is the third most searched of 7 competitors and the sixth most recommended in AI answers.

  1. LiebherrShare of searches 55.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. SanyShare of searches 24.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. XCMGShare of searches 16.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BELAZShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. CaterpillarShare of searches 0.54%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top mining truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, XCMG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. XCMG is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. BELAZ3rd
  4. Liebherr4th
  5. Hitachi5th
  6. XCMG6th
  7. Sany7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komatsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liebherr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BELAZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XCMG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sany1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mining truck brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mining truck brands compete with XCMG?

XCMG against mining truck brands worldwide, by month

Share of searches by month for Liebherr, Sany, XCMG, BELAZ. The figures are in the table below the chart.

View monthly share of searches table
MonthLiebherrSanyXCMGBELAZCaterpillarKomatsuHitachi
Oct 202562.9%18.9%15.5%1.7%0.61%0.27%0.12%
Nov 202562.9%18.9%15.5%1.7%0.61%0.25%0.12%
Dec 202559.9%22%14.7%2.4%0.58%0.26%0.14%
Jan 202664.8%19.5%13%1.7%0.52%0.23%0.13%
Feb 202660.1%22.1%14.8%2%0.59%0.26%0.14%
Mar 202662.2%22.7%12.5%1.7%0.6%0.25%0.12%
Apr 202664.9%19.5%13%1.7%0.52%0.23%0.1%
May 202655.4%24.8%16.7%2.2%0.54%0.29%0.11%
Jun 202661.7%22.6%12.4%2.5%0.49%0.24%0.08%
Jul 202660.3%22%14.8%2%0.48%0.24%0.09%
Aug 202657.2%25.6%14.1%2.3%0.56%0.26%0.09%
Sep 202655.1%24.7%16.6%2.7%0.54%0.27%0.1%

  1. 1.Liebherr

    55.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Sany

    24.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.XCMG

    16.6%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  4. 4.BELAZ

    2.7%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Caterpillar

    0.54%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Komatsu

    0.27%

    Held 6th. 1.2K estimated branded searches, +8.1% vs prior month. Share 0 points.

  7. 7.Hitachi

    0.1%

    Held 7th. 460 estimated branded searches, +17.9% vs prior month. Share 0 points.

Compare popularity between XCMG and its closest rivals

Every comparison with XCMG

6 comparisons

How has branded search demand for XCMG changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for XCMG worldwide held steady at 74K.
  • Across the 12 months ending September 2026, XCMG’s share of searches among mining truck brands worldwide increased from 15.5% to 16.6%.
  • Across the 12 months ending September 2026, XCMG’s share of searches among mining truck brands worldwide peaked at 16.7% in May 2026 and was lowest at 12.4% in June 2026.

How did search popularity change for mining truck brands worldwide in September 2026?

6 changes

  1. In September 2026, XCMG gained share of searches among mining truck brands worldwide, from 14.1% to 16.6%.

  2. In September 2026, Liebherr lost share of searches among mining truck brands worldwide, from 57.2% to 55.1%.

  3. In September 2026, Sany lost share of searches among mining truck brands worldwide, from 25.6% to 24.7%.

  4. Estimated monthly branded searches for BELAZ worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Hitachi worldwide fell 19.3% over 12 measured months, from 570 to 460 in September 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are XCMG’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using XCMG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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