How popular isHitachi in search?

In September 2026, there were an estimated 1K branded searches for Hitachi worldwide which is down 23.1% over the last 12 months. Hitachi holds 0.1% estimated Share of Search among rebar cutter bender brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which rebar cutter bender brands compete with Hitachi?

Hitachi against rebar cutter bender brands worldwide, by month

Month	Makita	Metabo	Hitachi
Oct 2025	99.4%	0.47%	0.09%
Nov 2025	99.2%	0.69%	0.09%
Dec 2025	99.2%	0.68%	0.08%
Jan 2026	99.2%	0.67%	0.1%
Feb 2026	99.2%	0.68%	0.1%
Mar 2026	99.2%	0.69%	0.11%
Apr 2026	99.1%	0.82%	0.1%
May 2026	99.1%	0.81%	0.1%
Jun 2026	99.1%	0.81%	0.09%
Jul 2026	99.1%	0.8%	0.11%
Aug 2026	99.1%	0.81%	0.09%
Sep 2026	99.1%	0.8%	0.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Makita	99.1%	1M	+1.1%
2, held 2nd	Metabo	0.8%	8.1K	0%
3, held 3rd	Hitachi	0.1%	1K	+13.6%

1.Makita
99.1%
Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share 0 points.
2.Metabo
0.8%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.Hitachi
0.1%
Held 3rd. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Hitachi and its closest rivals

How has branded search demand for Hitachi changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi worldwide fell from 1.3K to 1K.
Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among rebar cutter bender brands worldwide held steady, from 0.09% to 0.1%.

How did search popularity change for rebar cutter bender brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

Where does Hitachi compete?

Hitachi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Air nailer brands	8th of 8	0.02%	Show ranking
VFD drives brands	3rd of 3	0.06%	Show ranking
Heat pump brands	6th of 6	0.06%	Show ranking
Rebar cutter bender brands	3rd of 3	0.1%	Shown above
Excavator brands	9th of 10	0.31%	Show ranking
Wheel loader brands	8th of 8	1.2%	Show ranking

How is Hitachi measured?

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

hitachi digger

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How the Brand Demand Index is measured

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