Daikin vs Hitachi:Which is searched more?
In August 2026, Daikin had more branded searches than Hitachi among heat pump brands worldwide. Daikin was estimated to have 450K branded searches compared to Hitachi’s 880, and held a 70.8% Share of Search versus Hitachi’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Daikin or Hitachi?
Compare the heat pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Daikin, Hitachi. The figures are in the table below the chart.
View monthly share of search table
| Month | Daikin | Hitachi |
|---|---|---|
| Oct 2025 | 61.9% | 0.18% |
| Nov 2025 | 59.9% | 0.21% |
| Dec 2025 | 69% | 0.15% |
| Jan 2026 | 67% | 0.15% |
| Feb 2026 | 64.6% | 0.18% |
| Mar 2026 | 70.8% | 0.17% |
| Apr 2026 | 72.3% | 0.13% |
| May 2026 | 72.3% | 0.13% |
| Jun 2026 | 73.7% | 0.1% |
| Jul 2026 | 72.3% | 0.12% |
| Aug 2026 | 70.8% | 0.14% |
| Sep 2026 | — | — |
How has the Daikin and Hitachi comparison changed over the last 12 months?
3 findings
- Daikin was ahead of Hitachi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide moved from 61.9% to 70.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for heat pump brands worldwide in August 2026?
2 changes
In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.
Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Daikin’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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