Hitachi vs Paslode:Which is more popular?
In September 2026, Paslode had more branded searches than Hitachi among air nailer brands worldwide. Paslode had about 18,100 branded searches, while Hitachi had 260. Paslode made up 0.46% of all air nailer brand searches we track, and Hitachi accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about air nailer brands, Paslode appeared in two of the four answers and Hitachi in one. Paslode was mentioned before Hitachi in every answer that named either.
Who do people search for more?
Paslode, about 70 searches for every 1 for Hitachi
Who does AI mention more?
Paslode, mentioned in 2 of 4 answers, Hitachi in 1
Who does AI recommend more?
Paslode, named ahead of Hitachi in 2 of 2 answers
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Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Paslode was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hitachi was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Paslode was listed before Hitachi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Senco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Metabo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bostitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Makita2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Paslode2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
MAX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hitachi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about air nailer brands
4 answers
Asked ChatGPT
“Which air nailer brand should I buy?”
Asked ChatGPT
“What are the best air nailer brands?”
Asked ChatGPT
“What's the best air nailer brand for a workshop?”
Searched Google, AI Overview
“pneumatic nailer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“nail gun brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hitachi or Paslode more popular in search?
This chart shows how often people search Google for Hitachi and Paslode by name. Each line represents a brand's share of searches for all 11 air nailer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Paslode, Hitachi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Senco | Bostitch | Paslode | Metabo | MAX | Hitachi | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 30% | 14.4% | 5.3% | 1.3% | 0.58% | 0.47% | 0.14% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 46.2% | 29.5% | 17% | 5.1% | 1% | 0.56% | 0.37% | 0.2% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 48.3% | 25.5% | 17.7% | 6.5% | 0.88% | 0.58% | 0.32% | 0.17% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 47.1% | 25.3% | 17.3% | 7.7% | 1.3% | 0.7% | 0.38% | 0.17% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 46.5% | 24.5% | 17.1% | 9.4% | 1.3% | 0.69% | 0.38% | 0.17% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 43.4% | 27.5% | 16% | 10.7% | 1.2% | 0.64% | 0.43% | 0.19% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 46.3% | 24.9% | 17% | 9.3% | 1% | 0.69% | 0.46% | 0.21% | 0.02% | <0.01% | <0.01% |
| May 2026 | 46.2% | 25.1% | 17% | 9.3% | 1% | 0.68% | 0.46% | 0.2% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 46.3% | 25.1% | 17% | 9.3% | 1% | 0.56% | 0.37% | 0.2% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 50.2% | 22.3% | 15.1% | 10.1% | 1.1% | 0.61% | 0.41% | 0.18% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 46.3% | 25.1% | 17% | 9.3% | 1% | 0.68% | 0.37% | 0.2% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | 46.8% | 25.7% | 17.2% | 7.7% | 1.3% | 0.69% | 0.46% | 0.21% | 0.02% | <0.01% | <0.01% |
How has the Hitachi and Paslode comparison changed over the last 12 months?
3 findings
- Paslode was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s share of searches among air nailer brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands worldwide moved from 0.47% to 0.46%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for air nailer brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Paslode worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hitachi’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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