Hitachi vs Rockwell Automation:Which is searched more?
In September 2026, Rockwell Automation had more branded searches than Hitachi among VFD drives brands worldwide. Rockwell Automation had about 110,000 branded searches, while Hitachi had 320. Rockwell Automation made up 3.8% of all VFD drives brand searches we track, and Hitachi accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is Hitachi or Rockwell Automation more popular in search?
Compare the vfd drives brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rockwell Automation, Hitachi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Danfoss | Mitsubishi Electric | Rockwell Automation | Yaskawa | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 18.9% | 23.1% | 6.9% | 3.8% | 3.8% | 1.7% | 0.01% |
| Nov 2025 | 49% | 18% | 18% | 6.6% | 3.6% | 3.6% | 1.3% | 0.01% |
| Dec 2025 | 46.9% | 17.3% | 21.2% | 6.3% | 3.5% | 3.5% | 1.3% | 0.01% |
| Jan 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Feb 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Mar 2026 | 41.6% | 23% | 18.8% | 6.9% | 4.6% | 3.8% | 1.4% | 0.01% |
| Apr 2026 | 44% | 19.8% | 19.8% | 6% | 4.9% | 4% | 1.5% | 0.01% |
| May 2026 | 44.1% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.2% | 0.01% |
| Jun 2026 | 43.6% | 19.6% | 19.6% | 5.9% | 5.9% | 3.9% | 1.4% | <0.01% |
| Jul 2026 | 44% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.5% | <0.01% |
| Aug 2026 | 44.6% | 20.1% | 20.1% | 6% | 4% | 4% | 1.2% | 0.01% |
| Sep 2026 | 42.5% | 23.5% | 19.2% | 5.8% | 3.8% | 3.8% | 1.4% | 0.01% |
How has the Hitachi and Rockwell Automation comparison changed over the last 12 months?
3 findings
- Rockwell Automation was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s share of searches among VFD drives brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Rockwell Automation’s share of searches among VFD drives brands worldwide held steady at 3.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for VFD drives brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hitachi worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hitachi’s and Rockwell Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hitachi
1 branded search term
- hitachi vfd drives
Rockwell Automation
1 branded search term
- rockwell automation
Other head-to-heads among VFD drives brands
Siemens vs Schneider Electric: compare search popularity
Siemens vs ABB: compare search popularity- Siemens vs Danfoss: compare search popularity
Siemens vs Mitsubishi Electric: compare search popularity- Schneider Electric vs ABB: compare search popularity
- Schneider Electric vs Danfoss: compare search popularity
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