Brandwave

How popular isRockwell Automation?

In September 2026, people searched for Rockwell Automation by name about 110,000 times worldwide, about the same as the previous year. These searches made up 3.8% of all global VFD drives brand searches, placing Rockwell Automation sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about VFD drives brands, Rockwell Automation appeared in four of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Rockwell Automation is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. SiemensShare of searches 42.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Schneider ElectricShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. ABBShare of searches 19.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DanfossShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Rockwell AutomationShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

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Top VFD drives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rockwell Automation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rockwell Automation is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Danfoss2nd
  3. Siemens3rd
  4. Yaskawa4th
  5. Schneider Electric5th
  6. Rockwell Automation6th
  7. Mitsubishi Electric7th
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about VFD drives brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which VFD drives brands compete with Rockwell Automation?

Rockwell Automation against VFD drives brands worldwide, by month

Share of searches by month for Siemens, Schneider Electric, ABB, Danfoss, Mitsubishi Electric, Rockwell Automation. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBDanfossMitsubishi ElectricRockwell AutomationYaskawaHitachi
Oct 202541.9%18.9%23.1%6.9%3.8%3.8%1.7%0.01%
Nov 202549%18%18%6.6%3.6%3.6%1.3%0.01%
Dec 202546.9%17.3%21.2%6.3%3.5%3.5%1.3%0.01%
Jan 202644.4%20%20%6%4%4%1.5%0.01%
Feb 202644.4%20%20%6%4%4%1.5%0.01%
Mar 202641.6%23%18.8%6.9%4.6%3.8%1.4%0.01%
Apr 202644%19.8%19.8%6%4.9%4%1.5%0.01%
May 202644.1%19.9%19.9%6%4.9%4%1.2%0.01%
Jun 202643.6%19.6%19.6%5.9%5.9%3.9%1.4%<0.01%
Jul 202644%19.9%19.9%6%4.9%4%1.5%<0.01%
Aug 202644.6%20.1%20.1%6%4%4%1.2%0.01%
Sep 202642.5%23.5%19.2%5.8%3.8%3.8%1.4%0.01%

  1. 1.Siemens

    42.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Schneider Electric

    23.5%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. 3.ABB

    19.2%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Danfoss

    5.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Mitsubishi Electric

    3.8%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Rockwell Automation

    3.8%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Yaskawa

    1.4%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  8. 8.Hitachi

    0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rockwell Automation and its closest rivals

Every comparison with Rockwell Automation

11 comparisons

How has branded search demand for Rockwell Automation changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rockwell Automation worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Rockwell Automation’s share of searches among VFD drives brands worldwide held steady at 3.8%.

How did search popularity change for VFD drives brands worldwide in September 2026?

6 changes

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among VFD drives brands worldwide, with 23.5% of the searches.

  2. In September 2026, Siemens lost share of searches among VFD drives brands worldwide, from 44.6% to 42.5%.

  3. In September 2026, ABB lost share of searches among VFD drives brands worldwide, from 20.1% to 19.2%.

  4. Mitsubishi Electric’s share of searches among VFD drives brands worldwide has lost ground for 3 months in a row, from 5.9% to 3.8% in September 2026.

  5. Estimated monthly branded searches for Yaskawa worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Hitachi worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Rockwell Automation’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rockwell Automation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rockwell automation

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How the Brand Demand Index is measured

Where does Rockwell Automation compete?

Rockwell Automation is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Industrial automation platforms5th of 83.5%Show ranking
VFD drives brands6th of 83.8%Shown above
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