Danfoss vs Rockwell Automation:Which is more popular?
In September 2026, Danfoss had more branded searches than Rockwell Automation among VFD drives brands worldwide. Danfoss had about 165,000 branded searches, while Rockwell Automation had 110,000. Danfoss made up 5.8% of all VFD drives brand searches we track, and Rockwell Automation accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about VFD drives brands, Danfoss appeared in all five answers and Rockwell Automation in four. Danfoss was mentioned before Rockwell Automation in every answer.
Who do people search for more?
Danfoss, about 50% more searches than Rockwell Automation
Who does AI mention more?
Danfoss, mentioned in every answer we collected
Who does AI recommend more?
Danfoss, named ahead of Rockwell Automation in every answer
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Top VFD drives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Danfoss appeared in all five answers. Rockwell Automation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Danfoss was listed before Rockwell Automation in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ABB1st- Danfoss2nd
Siemens3rd- Yaskawa4th
Schneider Electric5th
Rockwell Automation6th
Mitsubishi Electric7th
Hitachi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about VFD drives brands
5 answers
Asked ChatGPT
“Which VFD drive brand should I buy?”
Asked ChatGPT
“What are the best VFD drive brands?”
Asked ChatGPT
“What's the best VFD drive brand for industrial motors?”
Searched Google, AI Overview
“vfd drive brands”
Searched Google, AI Overview
“variable frequency drive brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Danfoss or Rockwell Automation more popular in search?
This chart shows how often people search Google for Danfoss and Rockwell Automation by name. Each line represents a brand's share of searches for all eight VFD drives brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Danfoss, Rockwell Automation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Danfoss | Mitsubishi Electric | Rockwell Automation | Yaskawa | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 18.9% | 23.1% | 6.9% | 3.8% | 3.8% | 1.7% | 0.01% |
| Nov 2025 | 49% | 18% | 18% | 6.6% | 3.6% | 3.6% | 1.3% | 0.01% |
| Dec 2025 | 46.9% | 17.3% | 21.2% | 6.3% | 3.5% | 3.5% | 1.3% | 0.01% |
| Jan 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Feb 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Mar 2026 | 41.6% | 23% | 18.8% | 6.9% | 4.6% | 3.8% | 1.4% | 0.01% |
| Apr 2026 | 44% | 19.8% | 19.8% | 6% | 4.9% | 4% | 1.5% | 0.01% |
| May 2026 | 44.1% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.2% | 0.01% |
| Jun 2026 | 43.6% | 19.6% | 19.6% | 5.9% | 5.9% | 3.9% | 1.4% | <0.01% |
| Jul 2026 | 44% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.5% | <0.01% |
| Aug 2026 | 44.6% | 20.1% | 20.1% | 6% | 4% | 4% | 1.2% | 0.01% |
| Sep 2026 | 42.5% | 23.5% | 19.2% | 5.8% | 3.8% | 3.8% | 1.4% | 0.01% |
How has the Danfoss and Rockwell Automation comparison changed over the last 12 months?
3 findings
- Danfoss was ahead of Rockwell Automation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Danfoss’ share of searches among VFD drives brands worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Rockwell Automation’s share of searches among VFD drives brands worldwide held steady at 3.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for VFD drives brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Danfoss worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Danfoss’ and Rockwell Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Danfoss
1 branded search term
- danfoss
Rockwell Automation
1 branded search term
- rockwell automation
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