How popular isDanfoss?
In September 2026, people searched for Danfoss by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 5.8% of all global VFD drives brand searches, placing Danfoss fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about VFD drives brands, Danfoss appeared in all answers and was the second most recommended of the eight.
Danfoss is the fourth most searched of 8 competitors and the second most recommended in AI answers.
SiemensShare of searches 42.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Schneider ElectricShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
ABBShare of searches 19.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- DanfossShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Mitsubishi ElectricShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top VFD drives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Danfoss appeared in all five answers. Danfoss is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ABB1st
- Danfoss2nd
- Siemens3rd
- Yaskawa4th
- Schneider Electric5th
Rockwell Automation6th- Mitsubishi Electric7th
Hitachi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about VFD drives brands
5 answers
Asked ChatGPT
“Which VFD drive brand should I buy?”
Asked ChatGPT
“What are the best VFD drive brands?”
Asked ChatGPT
“What's the best VFD drive brand for industrial motors?”
Searched Google, AI Overview
“vfd drive brands”
Searched Google, AI Overview
“variable frequency drive brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which VFD drives brands compete with Danfoss?
Share of searches by month for Siemens, Schneider Electric, ABB, Danfoss, Mitsubishi Electric, Rockwell Automation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Danfoss | Mitsubishi Electric | Rockwell Automation | Yaskawa | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 18.9% | 23.1% | 6.9% | 3.8% | 3.8% | 1.7% | 0.01% |
| Nov 2025 | 49% | 18% | 18% | 6.6% | 3.6% | 3.6% | 1.3% | 0.01% |
| Dec 2025 | 46.9% | 17.3% | 21.2% | 6.3% | 3.5% | 3.5% | 1.3% | 0.01% |
| Jan 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Feb 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Mar 2026 | 41.6% | 23% | 18.8% | 6.9% | 4.6% | 3.8% | 1.4% | 0.01% |
| Apr 2026 | 44% | 19.8% | 19.8% | 6% | 4.9% | 4% | 1.5% | 0.01% |
| May 2026 | 44.1% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.2% | 0.01% |
| Jun 2026 | 43.6% | 19.6% | 19.6% | 5.9% | 5.9% | 3.9% | 1.4% | <0.01% |
| Jul 2026 | 44% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.5% | <0.01% |
| Aug 2026 | 44.6% | 20.1% | 20.1% | 6% | 4% | 4% | 1.2% | 0.01% |
| Sep 2026 | 42.5% | 23.5% | 19.2% | 5.8% | 3.8% | 3.8% | 1.4% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 1.2M | 0% | -2 points | |
| 2, moved from 3rd to 2nd | 23.5% | 673K | +22.4% | +3.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.2% | 550K | 0% | -0.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.8% | 165K | 0% | -0.3 points | |
| 5, held 5th | 3.8% | 110K | 0% | -0.2 points | |
| 6, held 6th | 3.8% | 110K | 0% | -0.2 points | |
| 7, held 7th | 1.4% | 40.5K | +22.4% | +0.2 points | |
| 8, held 8th | 0.01% | 320 | 0% | 0 points |
1.
Siemens42.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2 points.
23.5%
Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.4 points.
3.
ABB19.2%
Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.Danfoss
5.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.8%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.8%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Yaskawa
1.4%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
8.
Hitachi0.01%
Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Danfoss and its closest rivals
Every comparison with Danfoss
7 comparisons
How has branded search demand for Danfoss changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Danfoss worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Danfoss’ share of searches among VFD drives brands worldwide decreased from 6.9% to 5.8%.
How did search popularity change for VFD drives brands worldwide in September 2026?
6 changes
In September 2026, Schneider Electric overtook ABB to rank 2nd among VFD drives brands worldwide, with 23.5% of the searches.
In September 2026, Siemens lost share of searches among VFD drives brands worldwide, from 44.6% to 42.5%.
In September 2026, ABB lost share of searches among VFD drives brands worldwide, from 20.1% to 19.2%.
Mitsubishi Electric’s share of searches among VFD drives brands worldwide has lost ground for 3 months in a row, from 5.9% to 3.8% in September 2026.
Estimated monthly branded searches for Yaskawa worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Hitachi worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are Danfoss’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Danfoss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- danfoss
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