Brandwave

Danfoss vs Siemens:Which is more popular?

In September 2026, Siemens had more branded searches than Danfoss among VFD drives brands worldwide. Siemens had about 1.2 million branded searches, while Danfoss had 165,000. Siemens made up 42.5% of all VFD drives brand searches we track, and Danfoss accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about VFD drives brands, Danfoss appeared in all five answers and Siemens in four. Siemens was mentioned before Danfoss in three out of five answers.

Among VFD drives brands worldwide in September 2026

Who do people search for more?

Siemens, about 7 searches for every 1 for Danfoss

Siemens 1.2M searchesDanfoss 165K searches

Who does AI mention more?

Danfoss, mentioned in every answer we collected

Danfoss in 5 of 5Siemens in 4 of 5

Who does AI recommend more?

Siemens, named ahead of Danfoss in 3 of 5 answers

Siemens first in 3Danfoss first in 2

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Top VFD drives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Danfoss appeared in all five answers. Siemens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Siemens was listed before Danfoss in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Danfoss2nd
  3. Siemens3rd
  4. Yaskawa4th
  5. Schneider Electric5th
  6. Rockwell Automation6th
  7. Mitsubishi Electric7th
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about VFD drives brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Danfoss or Siemens more popular in search?

This chart shows how often people search Google for Danfoss and Siemens by name. Each line represents a brand's share of searches for all eight VFD drives brands we track, month by month, from English-language searches worldwide.

Danfoss and Siemens among VFD drives brands worldwide, by month

Share of searches by month for Siemens, Danfoss. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBDanfossMitsubishi ElectricRockwell AutomationYaskawaHitachi
Oct 202541.9%18.9%23.1%6.9%3.8%3.8%1.7%0.01%
Nov 202549%18%18%6.6%3.6%3.6%1.3%0.01%
Dec 202546.9%17.3%21.2%6.3%3.5%3.5%1.3%0.01%
Jan 202644.4%20%20%6%4%4%1.5%0.01%
Feb 202644.4%20%20%6%4%4%1.5%0.01%
Mar 202641.6%23%18.8%6.9%4.6%3.8%1.4%0.01%
Apr 202644%19.8%19.8%6%4.9%4%1.5%0.01%
May 202644.1%19.9%19.9%6%4.9%4%1.2%0.01%
Jun 202643.6%19.6%19.6%5.9%5.9%3.9%1.4%<0.01%
Jul 202644%19.9%19.9%6%4.9%4%1.5%<0.01%
Aug 202644.6%20.1%20.1%6%4%4%1.2%0.01%
Sep 202642.5%23.5%19.2%5.8%3.8%3.8%1.4%0.01%

How has the Danfoss and Siemens comparison changed over the last 12 months?

3 findings
  • Siemens was ahead of Danfoss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Danfoss’ share of searches among VFD drives brands worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Siemens’ share of searches among VFD drives brands worldwide moved from 41.9% to 42.5%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for VFD drives brands worldwide in September 2026?

2 changes
  1. In September 2026, Siemens lost share of searches among VFD drives brands worldwide, from 44.6% to 42.5%.

  2. Estimated monthly branded searches for Danfoss worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Danfoss’ and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Danfoss

1 branded search term

  • danfoss

Siemens

1 branded search term

  • siemens

How the Brand Demand Index is measured

Other head-to-heads among VFD drives brands

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