Brandwave

Danfoss vs Yaskawa:Which is more popular?

In September 2026, Danfoss had more branded searches than Yaskawa among VFD drives brands worldwide. Danfoss had about 165,000 branded searches, while Yaskawa had 40,500. Danfoss made up 5.8% of all VFD drives brand searches we track, and Yaskawa accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about VFD drives brands, both Danfoss and Yaskawa appeared in all five answers. Danfoss was mentioned before Yaskawa in four out of five answers.

Among VFD drives brands worldwide in September 2026

Who do people search for more?

Danfoss, about 4 searches for every 1 for Yaskawa

Danfoss 165K searchesYaskawa 40.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Danfoss in 5 of 5Yaskawa in 5 of 5

Who does AI recommend more?

Danfoss, named ahead of Yaskawa in 4 of 5 answers

Danfoss first in 4Yaskawa first in 1

Follow Danfoss vs Yaskawa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top VFD drives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Danfoss and Yaskawa showed up in all five answers. Danfoss was listed before Yaskawa in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Danfoss2nd
  3. Siemens3rd
  4. Yaskawa4th
  5. Schneider Electric5th
  6. Rockwell Automation6th
  7. Mitsubishi Electric7th
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about VFD drives brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Danfoss or Yaskawa more popular in search?

This chart shows how often people search Google for Danfoss and Yaskawa by name. Each line represents a brand's share of searches for all eight VFD drives brands we track, month by month, from English-language searches worldwide.

Danfoss and Yaskawa among VFD drives brands worldwide, by month

Share of searches by month for Danfoss, Yaskawa. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBDanfossMitsubishi ElectricRockwell AutomationYaskawaHitachi
Oct 202541.9%18.9%23.1%6.9%3.8%3.8%1.7%0.01%
Nov 202549%18%18%6.6%3.6%3.6%1.3%0.01%
Dec 202546.9%17.3%21.2%6.3%3.5%3.5%1.3%0.01%
Jan 202644.4%20%20%6%4%4%1.5%0.01%
Feb 202644.4%20%20%6%4%4%1.5%0.01%
Mar 202641.6%23%18.8%6.9%4.6%3.8%1.4%0.01%
Apr 202644%19.8%19.8%6%4.9%4%1.5%0.01%
May 202644.1%19.9%19.9%6%4.9%4%1.2%0.01%
Jun 202643.6%19.6%19.6%5.9%5.9%3.9%1.4%<0.01%
Jul 202644%19.9%19.9%6%4.9%4%1.5%<0.01%
Aug 202644.6%20.1%20.1%6%4%4%1.2%0.01%
Sep 202642.5%23.5%19.2%5.8%3.8%3.8%1.4%0.01%

How has the Danfoss and Yaskawa comparison changed over the last 12 months?

3 findings
  • Danfoss was ahead of Yaskawa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Danfoss’ share of searches among VFD drives brands worldwide moved from 6.9% to 5.8%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Yaskawa’s share of searches among VFD drives brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for VFD drives brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Yaskawa worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Danfoss worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Danfoss’ and Yaskawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Danfoss

1 branded search term

  • danfoss

Yaskawa

1 branded search term

  • yaskawa

How the Brand Demand Index is measured

Other head-to-heads among VFD drives brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.