Brandwave

How popular isSchneider Electric?

In September 2026, people searched for Schneider Electric by name about 673,000 times worldwide, a 22.4% increase from the previous year. These searches made up 23.5% of all global VFD drives brand searches, placing Schneider Electric second out of eight brands. When we asked both ChatGPT and Google AI Overviews about VFD drives brands, Schneider Electric appeared in four of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Schneider Electric is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SiemensShare of searches 42.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Schneider ElectricShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. ABBShare of searches 19.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DanfossShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Mitsubishi ElectricShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

+3 more

Schneider Electric website (opens in a new tab)

Follow Schneider Electric and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top VFD drives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schneider Electric was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Schneider Electric is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ABB1st
  2. Danfoss2nd
  3. Siemens3rd
  4. Yaskawa4th
  5. Schneider Electric5th
  6. Rockwell Automation6th
  7. Mitsubishi Electric7th
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about VFD drives brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which VFD drives brands compete with Schneider Electric?

Schneider Electric against VFD drives brands worldwide, by month

Share of searches by month for Siemens, Schneider Electric, ABB, Danfoss, Mitsubishi Electric, Rockwell Automation. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBDanfossMitsubishi ElectricRockwell AutomationYaskawaHitachi
Oct 202541.9%18.9%23.1%6.9%3.8%3.8%1.7%0.01%
Nov 202549%18%18%6.6%3.6%3.6%1.3%0.01%
Dec 202546.9%17.3%21.2%6.3%3.5%3.5%1.3%0.01%
Jan 202644.4%20%20%6%4%4%1.5%0.01%
Feb 202644.4%20%20%6%4%4%1.5%0.01%
Mar 202641.6%23%18.8%6.9%4.6%3.8%1.4%0.01%
Apr 202644%19.8%19.8%6%4.9%4%1.5%0.01%
May 202644.1%19.9%19.9%6%4.9%4%1.2%0.01%
Jun 202643.6%19.6%19.6%5.9%5.9%3.9%1.4%<0.01%
Jul 202644%19.9%19.9%6%4.9%4%1.5%<0.01%
Aug 202644.6%20.1%20.1%6%4%4%1.2%0.01%
Sep 202642.5%23.5%19.2%5.8%3.8%3.8%1.4%0.01%

  1. 1.Siemens

    42.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Schneider Electric

    23.5%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. 3.ABB

    19.2%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Danfoss

    5.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Mitsubishi Electric

    3.8%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Rockwell Automation

    3.8%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Yaskawa

    1.4%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  8. 8.Hitachi

    0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Schneider Electric and its closest rivals

Every comparison with Schneider Electric

32 comparisons

How has branded search demand for Schneider Electric changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schneider Electric worldwide rose from 550K to 673K.
  • Across the 12 months ending September 2026, Schneider Electric’s share of searches among VFD drives brands worldwide increased from 18.9% to 23.5%.
  • Across the 12 months ending September 2026, Schneider Electric’s share of searches among VFD drives brands worldwide peaked at 23.5% in September 2026 and was lowest at 17.3% in December 2025.
  • Across the 12 months ending September 2026, Schneider Electric rose from 3rd to 2nd among VFD drives brands worldwide.

How did search popularity change for VFD drives brands worldwide in September 2026?

6 changes

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among VFD drives brands worldwide, with 23.5% of the searches.

  2. In September 2026, Siemens lost share of searches among VFD drives brands worldwide, from 44.6% to 42.5%.

  3. In September 2026, ABB lost share of searches among VFD drives brands worldwide, from 20.1% to 19.2%.

  4. Mitsubishi Electric’s share of searches among VFD drives brands worldwide has lost ground for 3 months in a row, from 5.9% to 3.8% in September 2026.

  5. Estimated monthly branded searches for Yaskawa worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Hitachi worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Schneider Electric’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schneider Electric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schneider-electric

Do you work for Schneider Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Schneider Electric compete?

Schneider Electric is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Industrial automation platforms2nd of 821.6%Show ranking
VFD drives brands2nd of 823.5%Shown above
Medium voltage switchgear brands2nd of 423.9%Show ranking
Smart grid platforms2nd of 530.7%Show ranking
Energy management software2nd of 535%Show ranking
Electrical accessory brands1st of 1035.9%Show ranking
Data centre infrastructure management1st of 769.6%Show ranking
Creator with pink hair and a pink jacket

Is Schneider Electric your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free