Rockwell Automation vs Schneider Electric:Which is more popular?
In September 2026, Schneider Electric had more branded searches than Rockwell Automation among VFD drives brands worldwide. Schneider Electric had about 673,000 branded searches, while Rockwell Automation had 110,000. Schneider Electric made up 23.5% of all VFD drives brand searches we track, and Rockwell Automation accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about VFD drives brands, Rockwell Automation and Schneider Electric each appeared in four of the five answers. Schneider Electric was mentioned before Rockwell Automation in three out of five answers.
Who do people search for more?
Schneider Electric, about 6 searches for every 1 for Rockwell Automation
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Schneider Electric, named ahead of Rockwell Automation in 3 of 5 answers
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Top VFD drives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rockwell Automation and Schneider Electric were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Schneider Electric was listed before Rockwell Automation in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ABB1st- Danfoss2nd
Siemens3rd- Yaskawa4th
- Schneider Electric5th
Rockwell Automation6th
Mitsubishi Electric7th
Hitachi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ABB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Danfoss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yaskawa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Siemens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schneider Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rockwell Automation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about VFD drives brands
5 answers
Asked ChatGPT
“Which VFD drive brand should I buy?”
Asked ChatGPT
“What are the best VFD drive brands?”
Asked ChatGPT
“What's the best VFD drive brand for industrial motors?”
Searched Google, AI Overview
“vfd drive brands”
Searched Google, AI Overview
“variable frequency drive brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rockwell Automation or Schneider Electric more popular in search?
This chart shows how often people search Google for Rockwell Automation and Schneider Electric by name. Each line represents a brand's share of searches for all eight VFD drives brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schneider Electric, Rockwell Automation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Danfoss | Mitsubishi Electric | Rockwell Automation | Yaskawa | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 18.9% | 23.1% | 6.9% | 3.8% | 3.8% | 1.7% | 0.01% |
| Nov 2025 | 49% | 18% | 18% | 6.6% | 3.6% | 3.6% | 1.3% | 0.01% |
| Dec 2025 | 46.9% | 17.3% | 21.2% | 6.3% | 3.5% | 3.5% | 1.3% | 0.01% |
| Jan 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Feb 2026 | 44.4% | 20% | 20% | 6% | 4% | 4% | 1.5% | 0.01% |
| Mar 2026 | 41.6% | 23% | 18.8% | 6.9% | 4.6% | 3.8% | 1.4% | 0.01% |
| Apr 2026 | 44% | 19.8% | 19.8% | 6% | 4.9% | 4% | 1.5% | 0.01% |
| May 2026 | 44.1% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.2% | 0.01% |
| Jun 2026 | 43.6% | 19.6% | 19.6% | 5.9% | 5.9% | 3.9% | 1.4% | <0.01% |
| Jul 2026 | 44% | 19.9% | 19.9% | 6% | 4.9% | 4% | 1.5% | <0.01% |
| Aug 2026 | 44.6% | 20.1% | 20.1% | 6% | 4% | 4% | 1.2% | 0.01% |
| Sep 2026 | 42.5% | 23.5% | 19.2% | 5.8% | 3.8% | 3.8% | 1.4% | 0.01% |
How has the Rockwell Automation and Schneider Electric comparison changed over the last 12 months?
3 findings
- Schneider Electric was ahead of Rockwell Automation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rockwell Automation’s share of searches among VFD drives brands worldwide held steady at 3.8%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Schneider Electric’s share of searches among VFD drives brands worldwide moved from 18.9% to 23.5%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for VFD drives brands worldwide in September 2026?
1 change
In September 2026, Schneider Electric overtook ABB to rank 2nd among VFD drives brands worldwide, with 23.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rockwell Automation’s and Schneider Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rockwell Automation
1 branded search term
- rockwell automation
Schneider Electric
1 branded search term
- schneider-electric
Other head-to-heads among VFD drives brands
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