How popular isHitachi in search?
In September 2026, there were an estimated 1K branded searches for Hitachi worldwide which is down 23.1% over the last 12 months. Hitachi holds 1.8% estimated Share of Search among wheel loader brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Case30%
Hyundai Construction Equipment24.4%
Bobcat18%
Avant Tecno13.1%
JCB6.5%
Caterpillar4.4%
Doosan1.8%
Hitachi1.8%
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Which wheel loader brands compete with Hitachi?
Share of Search by month for Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Caterpillar, Hitachi. The figures are in the table below the chart.
View monthly share of search table
| Month | Case | Hyundai Construction Equipment | Bobcat | Avant Tecno | JCB | Caterpillar | Doosan | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 21.6% | 19.1% | 15.5% | 5.7% | 4.6% | 2.1% | 2.1% |
| Nov 2025 | 28.8% | 22.3% | 19.9% | 14.5% | 5.9% | 4.8% | 1.6% | 2.1% |
| Dec 2025 | 28% | 20.2% | 27.1% | 13.2% | 4.3% | 3.6% | 1.9% | 1.5% |
| Jan 2026 | 27.2% | 21.3% | 26.3% | 14.2% | 4.2% | 3.5% | 1.9% | 1.5% |
| Feb 2026 | 28.9% | 24.1% | 20% | 14.5% | 4.8% | 4% | 2.1% | 1.6% |
| Mar 2026 | 32.4% | 22.1% | 18.3% | 13.3% | 5.5% | 4.4% | 2% | 2% |
| Apr 2026 | 32.7% | 21.9% | 19.6% | 12.9% | 5.8% | 3.9% | 1.6% | 1.6% |
| May 2026 | 33.1% | 22% | 19.8% | 13.1% | 4.8% | 3.9% | 1.6% | 1.6% |
| Jun 2026 | 33.8% | 24.3% | 16.5% | 13.4% | 4.8% | 4% | 1.7% | 1.5% |
| Jul 2026 | 32.4% | 23.8% | 18.4% | 12.1% | 5.4% | 4.5% | 1.9% | 1.6% |
| Aug 2026 | 32.2% | 24.7% | 18.2% | 12% | 5.3% | 4.4% | 1.6% | 1.6% |
| Sep 2026 | 30% | 24.4% | 18% | 13.1% | 6.5% | 4.4% | 1.8% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 16.5K | -5.7% | -2.2 points | |
| 2, held 2nd | 24.4% | 13.4K | 0% | -0.3 points | |
| 3, held 3rd | 18% | 9.9K | 0% | -0.2 points | |
| 4, held 4th | 13.1% | 7.2K | +10.8% | +1.1 points | |
| 5, held 5th | 6.5% | 3.6K | +24.1% | +1.2 points | |
| 6, held 6th | 4.4% | 2.4K | 0% | -0.1 points | |
| 7, held 7th | 1.8% | 1K | +13.6% | +0.2 points | |
| 8, held 8th | 1.8% | 1K | +13.6% | +0.2 points |
1.
Case30%
Held 1st. 16.5K estimated branded searches, -5.7% vs prior month. Share -2.2 points.
Held 2nd. 13.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Bobcat18%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.1%
Held 4th. 7.2K estimated branded searches, +10.8% vs prior month. Share +1.1 points.
5.
JCB6.5%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.2 points.
4.4%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Doosan1.8%
Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.
8.
Hitachi1.8%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.
Compare search popularity between Hitachi and its closest rivals
Every comparison with Hitachi
27 comparisons
- ABB vs Hitachi
- Avant Tecno vs Hitachi
- Bobcat vs Hitachi
- Case vs Hitachi
- Caterpillar vs Hitachi
- Craftsman vs Hitachi
- Daikin vs Hitachi
- DeWalt vs Hitachi
- Doosan vs Hitachi
- Fujitsu vs Hitachi
- Hitachi vs Hyundai Construction Equipment
- Hitachi vs JCB
- Hitachi vs Kobelco
- Hitachi vs Makita
- Hitachi vs Max
- Hitachi vs Metabo
- Hitachi vs Milwaukee
- Hitachi vs Mitsubishi Electric
- Hitachi vs Panasonic
- Hitachi vs Rinnai
- Hitachi vs Sany
- Hitachi vs Siemens
- Hitachi vs Sumitomo
- Hitachi vs Takeuchi
- Hitachi vs Yanmar
- Bosch vs Hitachi
- Hitachi vs Komatsu
How has branded search demand for Hitachi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi worldwide fell from 1.3K to 1K.
- Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among wheel loader brands worldwide held steady, from 2.1% to 1.8%.
How did search popularity change for wheel loader brands worldwide in September 2026?
6 changes
In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 5.3% to 6.5%.
In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 12% to 13.1%.
In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 32.2% to 30%.
Estimated monthly branded searches for Doosan worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Hitachi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Air nailer brands | 7th of 8 | 0.03% | Show ranking |
| VFD drives brands | 3rd of 3 | 0.06% | Show ranking |
| Heat pump brands | 6th of 6 | 0.07% | Show ranking |
| Rebar cutter bender brands | 3rd of 3 | 0.1% | Show ranking |
| Excavator brands | 9th of 10 | 0.29% | Show ranking |
| Wheel loader brands | 8th of 8 | 1.8% | Shown above |
How is Hitachi measured?
Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hitachi digger
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Is Hitachi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.