Hitachi vs Kobelco:Which is searched more?
In September 2026, Kobelco had more branded searches than Hitachi among excavator brands worldwide. Kobelco was estimated to have 49.5K branded searches compared to Hitachi’s 1K, and held an 11.9% Share of Search versus Hitachi’s 0.24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hitachi or Kobelco?
Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kobelco, Hitachi. The figures are in the table below the chart.
View monthly share of search table
| Month | Sumitomo | Sany | Caterpillar | Kobelco | Bobcat | Takeuchi | Yanmar | JCB | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21% | 29.1% | 11.5% | 2.8% | 1.5% | 1.5% | 0.84% | 0.3% | 0.04% |
| Nov 2025 | 33% | 22.1% | 25.7% | 12.1% | 3% | 1.6% | 1.3% | 0.88% | 0.32% | 0.03% |
| Dec 2025 | 28.1% | 23.1% | 27.7% | 12.7% | 4.6% | 1.4% | 1.4% | 0.74% | 0.26% | 0.03% |
| Jan 2026 | 25.8% | 21.2% | 33.3% | 11.6% | 4.2% | 1.5% | 1.3% | 0.68% | 0.23% | 0.04% |
| Feb 2026 | 27.2% | 22.4% | 31.1% | 12.3% | 3% | 1.6% | 1.3% | 0.72% | 0.25% | 0.03% |
| Mar 2026 | 29.2% | 23.8% | 29% | 10.7% | 2.6% | 1.8% | 1.8% | 0.78% | 0.28% | 0.04% |
| Apr 2026 | 30.5% | 20.4% | 30.7% | 11.2% | 2.7% | 1.8% | 1.5% | 0.81% | 0.23% | 0.04% |
| May 2026 | 33.8% | 22.5% | 27.5% | 10.1% | 2.5% | 1.4% | 1.4% | 0.59% | 0.2% | 0.03% |
| Jun 2026 | 30.8% | 25.1% | 26.7% | 11.3% | 2.3% | 1.5% | 1.5% | 0.66% | 0.2% | 0.03% |
| Jul 2026 | 30.9% | 25.2% | 26.6% | 11.3% | 2.3% | 1.2% | 1.5% | 0.66% | 0.2% | 0.04% |
| Aug 2026 | 30.4% | 24.8% | 27.5% | 11.2% | 2.2% | 1.5% | 1.5% | 0.65% | 0.2% | 0.03% |
| Sep 2026 | 32.5% | 26.5% | 22.6% | 11.9% | 2.4% | 1.6% | 1.3% | 0.87% | 0.24% | 0.03% |
How has the Hitachi and Kobelco comparison changed over the last 12 months?
3 findings
- Kobelco was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among excavator brands worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among excavator brands worldwide moved from 11.5% to 11.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for excavator brands worldwide in September 2026?
2 changes
In September 2026, Kobelco gained estimated Share of Search among excavator brands worldwide, from 11.2% to 11.9%.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Other head-to-heads among excavator brands
How each brand is measured
Brandwave collects information about searches that people make online using Hitachi’s and Kobelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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