Brandwave

How popular isHitachi?

In September 2026, people searched for Hitachi by name about 3,060 times worldwide, a 14.8% decrease from the previous year. These searches made up 0.14% of all global digger brand searches, placing Hitachi eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about digger brands, Hitachi appeared in two of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Hitachi is the eighth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. KubotaShare of searches 52.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. LiebherrShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. KobelcoShare of searches 7.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. Hyundai Construction EquipmentShare of searches 1.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HitachiShare of searches 0.14%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top digger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hitachi was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hitachi is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Takeuchi5th
  6. Kobelco6th
  7. Liebherr7th
  8. Hyundai Construction Equipment–
  9. Case–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digger brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digger brands compete with Hitachi?

Hitachi against digger brands worldwide, by month

Share of searches by month for Kubota, Liebherr, Kobelco, Hitachi. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaLiebherrKobelcoHyundai Construction EquipmentCaseTakeuchiCaterpillarHitachiKomatsu
Oct 202553.7%36%5.9%1.6%1.4%0.79%0.35%0.16%0.02%
Nov 202548.7%39.9%6.6%1.8%1.6%0.87%0.38%0.17%0.02%
Dec 202552.7%35.2%7.1%1.9%1.7%0.77%0.34%0.14%0.02%
Jan 202648.7%39.8%6.6%1.9%1.6%0.87%0.32%0.13%0.02%
Feb 202652.5%35.1%7.1%2.1%1.7%0.94%0.34%0.14%0.02%
Mar 202653.4%35.7%5.9%1.7%1.8%0.96%0.34%0.15%0.02%
Apr 202653.5%35.8%5.9%1.6%1.8%0.96%0.29%0.12%0.02%
May 202657.4%31.4%6.3%1.7%1.9%0.84%0.31%0.13%0.02%
Jun 202653.6%35.8%5.9%1.7%1.8%0.79%0.29%0.1%0.02%
Jul 202648.9%40%6.6%1.7%1.6%0.72%0.32%0.12%0.02%
Aug 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.13%0.02%
Sep 202652.6%35.2%7.1%1.9%1.7%0.94%0.34%0.14%0.02%

  1. 1.Kubota

    52.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Liebherr

    35.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kobelco

    7.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hyundai Construction Equipment

    1.9%

    Held 4th. 13.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Case

    1.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Takeuchi

    0.94%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.34%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hitachi

    0.14%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  9. 9.Komatsu

    0.02%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hitachi and its closest rivals

Every comparison with Hitachi

43 comparisons

How has branded search demand for Hitachi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi worldwide fell from 3.6K to 3.1K.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among digger brands worldwide held steady, from 0.16% to 0.14%.

How did search popularity change for digger brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  3. Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  4. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Hitachi’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hitachi air nailer
  • hitachi digger
  • hitachi dump truck
  • hitachi heat pump
  • hitachi mining truck
  • hitachi rebar cutter bender
  • hitachi vfd drives

Do you work for Hitachi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hitachi compete?

Hitachi is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Air nailer brands10th of 11<0.01%Show ranking
VFD drives brands8th of 80.01%Show ranking
Heat pump brands9th of 90.05%Show ranking
Rebar cutter bender brands4th of 50.02%Show ranking
Excavator brands11th of 120.14%Show ranking
Digger brands8th of 90.14%Shown above
Mining truck brands7th of 70.1%Show ranking
Wheel loader brands9th of 101.4%Show ranking
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Is Hitachi your brand?

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