How popular isTakeuchi?
In September 2026, people searched for Takeuchi by name about 6,600 times worldwide, about the same as the previous year. These searches made up 0.94% of all global digger brand searches, placing Takeuchi sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about digger brands, Takeuchi appeared in two of the four answers and was the fifth most recommended of the nine.
Takeuchi is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.
KubotaShare of searches 52.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
LiebherrShare of searches 35.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
KobelcoShare of searches 7.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Hyundai Construction EquipmentShare of searches 1.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TakeuchiShare of searches 0.94%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top digger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Takeuchi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Takeuchi is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Caterpillar1st- Kubota2nd
Komatsu3rd
Hitachi4th- Takeuchi5th
- Kobelco6th
- Liebherr7th
- Hyundai Construction Equipment–
Case–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Caterpillar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Takeuchi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hitachi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Komatsu2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Liebherr1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kobelco1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hyundai Construction Equipment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Case0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about digger brands
4 answers
Asked ChatGPT
“Which digger brand should I buy?”
Asked ChatGPT
“What are the best digger brands?”
Asked ChatGPT
“What's the best digger brand for a building site?”
Searched Google, AI Overview
“digger brands”
Searched Google, AI Overview
“buy digger”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which digger brands compete with Takeuchi?
Share of searches by month for Kubota, Liebherr, Kobelco, Takeuchi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Liebherr | Kobelco | Hyundai Construction Equipment | Case | Takeuchi | Caterpillar | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 36% | 5.9% | 1.6% | 1.4% | 0.79% | 0.35% | 0.16% | 0.02% |
| Nov 2025 | 48.7% | 39.9% | 6.6% | 1.8% | 1.6% | 0.87% | 0.38% | 0.17% | 0.02% |
| Dec 2025 | 52.7% | 35.2% | 7.1% | 1.9% | 1.7% | 0.77% | 0.34% | 0.14% | 0.02% |
| Jan 2026 | 48.7% | 39.8% | 6.6% | 1.9% | 1.6% | 0.87% | 0.32% | 0.13% | 0.02% |
| Feb 2026 | 52.5% | 35.1% | 7.1% | 2.1% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
| Mar 2026 | 53.4% | 35.7% | 5.9% | 1.7% | 1.8% | 0.96% | 0.34% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 35.8% | 5.9% | 1.6% | 1.8% | 0.96% | 0.29% | 0.12% | 0.02% |
| May 2026 | 57.4% | 31.4% | 6.3% | 1.7% | 1.9% | 0.84% | 0.31% | 0.13% | 0.02% |
| Jun 2026 | 53.6% | 35.8% | 5.9% | 1.7% | 1.8% | 0.79% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 48.9% | 40% | 6.6% | 1.7% | 1.6% | 0.72% | 0.32% | 0.12% | 0.02% |
| Aug 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.13% | 0.02% |
| Sep 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 368K | 0% | 0 points | |
| 2, held 2nd | 35.2% | 246K | 0% | 0 points | |
| 3, held 3rd | 7.1% | 49.5K | 0% | 0 points | |
| 4, held 4th | 1.9% | 13.4K | 0% | 0 points | |
| 5, held 5th | 1.7% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.94% | 6.6K | 0% | 0 points | |
| 7, held 7th | 0.34% | 2.4K | 0% | 0 points | |
| 8, held 8th | 0.14% | 1K | +13.6% | 0 points | |
| 9, held 9th | 0.02% | 140 | 0% | 0 points |
1.
Kubota52.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Liebherr35.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kobelco7.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Held 4th. 13.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Case1.7%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Takeuchi0.94%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.34%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Hitachi0.14%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
9.
Komatsu0.02%
Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Takeuchi and its closest rivals
Every comparison with Takeuchi
14 comparisons
- Bobcat vs Takeuchi
- Caterpillar vs Takeuchi
- Kobelco vs Takeuchi
- Kubota vs Takeuchi
- Sany vs Takeuchi
- Sumitomo vs Takeuchi
- Takeuchi vs Volvo Construction Equipment
- Case vs Takeuchi
- Hyundai Construction Equipment vs Takeuchi
- Liebherr vs Takeuchi
- Takeuchi vs Yanmar
- JCB vs Takeuchi
- Hitachi vs Takeuchi
- Komatsu vs Takeuchi
How has branded search demand for Takeuchi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Takeuchi worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, Takeuchi’s share of searches among digger brands worldwide held steady, from 0.79% to 0.94%.
How did search popularity change for digger brands worldwide in September 2026?
5 changes
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Takeuchi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Takeuchi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- takeuchi digger
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Where does Takeuchi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Excavator brands | 8th of 12 | 0.89% | Show ranking |
| Digger brands | 6th of 9 | 0.94% | Shown above |
| Mini excavators | 4th of 6 | 1.7% | Show ranking |
Is Takeuchi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.