Brandwave

Milwaukee vs Ryobi:Which is more popular?

In September 2026, Milwaukee had more branded searches than Ryobi among sander brands worldwide. Milwaukee had about 46,600 branded searches, while Ryobi had 37,000. Milwaukee made up 19.8% of all sander brand searches we track, and Ryobi accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about sander brands, Ryobi appeared in two of the five answers and Milwaukee in one. Milwaukee and Ryobi were each mentioned first in one of the two answers that named either.

Among sander brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 26% more searches than Ryobi

Milwaukee 46.6K searchesRyobi 37K searches

Who does AI mention more?

Ryobi, mentioned in 2 of 5 answers, Milwaukee in 1

Ryobi in 2 of 5Milwaukee in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Milwaukee first in 1Ryobi first in 1

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Top sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Milwaukee and Ryobi were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Bosch3rd
  4. Festool4th
  5. Mirka5th
  6. Milwaukee6th
  7. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sander brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Milwaukee or Ryobi more popular in search?

This chart shows how often people search Google for Milwaukee and Ryobi by name. Each line represents a brand's share of searches for all seven sander brands we track, month by month, from English-language searches worldwide.

Milwaukee and Ryobi among sander brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeRyobiMakitaMirkaFestoolBosch
Oct 202523.5%18.4%15.7%11.6%8.1%14.7%8%
Nov 202526%17.6%16%11.7%7.5%13.3%7.9%
Dec 202525%18.9%14.5%11.3%7.8%13.2%9.3%
Jan 202626.9%18.5%14.9%11.3%7.9%12.5%8.1%
Feb 202630.3%18%13.1%11%8.4%11.3%7.9%
Mar 202632.8%17%14%10.1%7.2%11.2%7.6%
Apr 202630.8%17.8%14.3%11%7.8%10.6%7.8%
May 202631.1%18.3%15%10.6%8.4%9.1%7.4%
Jun 202627.2%18.5%16.4%11%9.2%10.2%7.5%
Jul 202624.5%19%17.8%11.3%9.6%10.2%7.7%
Aug 202624%19.7%16%11.6%10%10.7%7.9%
Sep 202626.9%19.8%15.7%11.7%10.1%9.1%6.7%

Milwaukee and Ryobi sell other things too, so only their searches that name this product count here, like “milwaukee sander”.

How has the Milwaukee and Ryobi comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Ryobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among sander brands worldwide moved from 18.4% to 19.8%, and its estimated monthly branded searches moved from 36.5K to 46.6K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among sander brands worldwide held steady at 15.7%, and its estimated monthly branded searches moved from 31.2K to 37K.

How did search popularity change for sander brands worldwide in September 2026?

2 changes
  1. Milwaukee’s share of searches among sander brands worldwide has gained ground for 3 months in a row, from 18.5% to 19.8% in September 2026.

  2. Estimated monthly branded searches for Ryobi worldwide rose 18.6% over 12 measured months, from 31.2K to 37K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

5 branded search terms

  • milwaukee belt sander
  • milwaukee orbital sander
  • milwaukee palm sander
  • milwaukee random orbital sander
  • milwaukee sander

Ryobi

4 branded search terms

  • ryobi belt sander
  • ryobi orbital sander
  • ryobi palm sander
  • ryobi sander

How the Brand Demand Index is measured

Other head-to-heads among sander brands

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