Advance vs Karcher:Which is more popular by branded search?
In August 2026, Karcher had more branded searches than Advance among floor scrubbers worldwide. Karcher was estimated to have 823K branded searches compared to Advance’s 170, and held a 91.3% Share of Search versus Advance’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Advance or Karcher?
Compare the floor scrubbers companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Karcher, Advance. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Nilfisk | Tennant | Advance | Hako | Minuteman |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 92.6% | 6.9% | 0.5% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 91.2% | 8.2% | 0.6% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 89.4% | 9.8% | 0.72% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 91.3% | 8.2% | 0.49% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 91.3% | 8.2% | 0.4% | 0.01% | <0.01% | <0.01% |
| May 2026 | 91.2% | 8.3% | 0.49% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.2% | 8.2% | 0.6% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 91.1% | 8.2% | 0.73% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 91.3% | 8.2% | 0.49% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Advance and Karcher comparison changed over the last 12 months?
3 findings
- Karcher was ahead of Advance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advance’s estimated Share of Search among floor scrubbers worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Karcher’s estimated Share of Search among floor scrubbers worldwide moved from 89.5% to 91.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for floor scrubbers worldwide in August 2026?
1 change
Estimated monthly branded searches for Advance worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Advance’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.