How popular isKarcher in search?
In September 2026, there were an estimated 747K branded searches for Karcher worldwide which is down 16.7% over the last 12 months. Karcher holds 86.6% estimated Share of Search among snow foam lance brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which snow foam lance brands compete with Karcher?
Share of Search by month for Karcher, Nilfisk, Autoglym. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Nilfisk | Autoglym | Kranzle |
|---|---|---|---|---|
| Oct 2025 | 86.6% | 8.7% | 3.9% | 0.78% |
| Nov 2025 | 89.8% | 6.2% | 3.4% | 0.68% |
| Dec 2025 | 86.3% | 7.1% | 5.8% | 0.78% |
| Jan 2026 | 86.4% | 8.7% | 3.9% | 0.95% |
| Feb 2026 | 86.6% | 8.6% | 3.8% | 0.94% |
| Mar 2026 | 88.6% | 6.9% | 3.8% | 0.75% |
| Apr 2026 | 88.4% | 7% | 3.9% | 0.77% |
| May 2026 | 88.2% | 7% | 3.8% | 0.94% |
| Jun 2026 | 88.4% | 7% | 3.8% | 0.77% |
| Jul 2026 | 88.4% | 7% | 3.8% | 0.77% |
| Aug 2026 | 88.2% | 7.1% | 3.9% | 0.78% |
| Sep 2026 | 86.6% | 8.6% | 3.8% | 0.94% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.6% | 747K | -18.2% | -1.5 points | |
| 2, held 2nd | 8.6% | 74K | 0% | +1.4 points | |
| 3, held 3rd | 3.8% | 33.1K | -18.3% | -0.1 points | |
| 4, held 4th | 0.94% | 8.1K | 0% | +0.2 points |
1.
Karcher86.6%
Held 1st. 747K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
2.
Nilfisk
8.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.
Autoglym3.8%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
4.
Kranzle
0.94%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Karcher and its closest rivals
Every comparison with Karcher
37 comparisons
- Karcher vs Stihl
- Karcher vs Milwaukee
- Karcher vs Ryobi
- DeWalt vs Karcher
- Karcher vs Makita
- BISSELL vs Karcher
- Karcher vs Tineco
- Hoover vs Karcher
- Craftsman vs Karcher
- Festool vs Karcher
- Gardena vs Karcher
- Karcher vs Vax
- Karcher vs Shop-Vac
- Honda Power Equipment vs Karcher
- Chemical Guys vs Karcher
- Karcher vs Neta
- Greenworks vs Karcher
- Karcher vs Rug Doctor
- Karcher vs Nilfisk
- Karcher vs RIDGID
- Autoglym vs Karcher
- Clarke vs Karcher
- Giraffe Tools vs Karcher
- Hozelock vs Karcher
- Karcher vs Vacmaster
- Karcher vs VonHaus
- Gerni vs Karcher
- Karcher vs Sun Joe
- Karcher vs Kranzle
- Claber vs Karcher
- Bosch vs Karcher
- Karcher vs Tennant
- Generac vs Karcher
- BlackLine vs Karcher
- Advance vs Karcher
- Karcher vs Minuteman
- Hako vs Karcher
How has branded search demand for Karcher changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Karcher worldwide fell from 897K to 747K.
- Across the 12 months ending September 2026, Karcher’s estimated Share of Search among snow foam lance brands worldwide peaked at 89.8% in November 2025 and was lowest at 86.3% in December 2025.
How did search popularity change for snow foam lance brands worldwide in September 2026?
3 changes
In September 2026, Nilfisk gained estimated Share of Search among snow foam lance brands worldwide, from 7.1% to 8.6%.
In September 2026, Karcher lost estimated Share of Search among snow foam lance brands worldwide, from 88.2% to 86.6%.
Estimated monthly branded searches for Autoglym worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Karcher compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Power washer brands | 3rd of 8 | 16.3% | Show ranking |
| Wet dry vacuum brands | 3rd of 5 | 21.5% | Show ranking |
| Pressure washer brands | 3rd of 6 | 30.5% | Show ranking |
| Industrial vacuums | 2nd of 6 | 32.8% | Show ranking |
| Carpet cleaner brands | 1st of 6 | 33.9% | Show ranking |
| Pressure washer accessories | 2nd of 6 | 42.5% | Show ranking |
| Pressure washers | 2nd of 6 | 46.9% | Show ranking |
| Hose connector brands | 1st of 6 | 66.8% | Show ranking |
| Hose reels | 1st of 6 | 71.7% | Show ranking |
| Snow foam lance brands | 1st of 4 | 86.6% | Shown above |
| Foam cannon brands | 1st of 4 | 82.3% | Show ranking |
| Floor scrubbers | 1st of 6 | 89.6% | Show ranking |
| Auto scrubber brands | 1st of 3 | 94.8% | Show ranking |
How is Karcher measured?
Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- karcher
- karcher pressure washer
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Is Karcher your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.