How popular isVax in search?
In August 2026, there were an estimated 90.5K branded searches for Vax worldwide which held steady over the last 11 months. Vax holds 5.1% estimated Share of Search among carpet cleaner brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Karcher46.2%
BISSELL28.4%
Hoover16.9%Vax5.1%
Rug Doctor3.4%
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Which carpet cleaner brands compete with Vax?
Share of Search by month for Karcher, BISSELL, Hoover, Vax, Rug Doctor. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | BISSELL | Hoover | Vax | Rug Doctor |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.7% | 16.8% | 5.1% | 3.4% |
| Nov 2025 | 46.6% | 29.1% | 17.2% | 4.2% | 2.8% |
| Dec 2025 | 46.5% | 25.8% | 20.8% | 4.2% | 2.8% |
| Jan 2026 | 46.3% | 25% | 20.7% | 5.1% | 2.8% |
| Feb 2026 | 48.1% | 27.1% | 17.6% | 4.3% | 2.9% |
| Mar 2026 | 55.9% | 24% | 13.8% | 4.1% | 2.3% |
| Apr 2026 | 58.4% | 21.3% | 14.4% | 3.5% | 2.4% |
| May 2026 | 55.1% | 21.5% | 16.6% | 4.1% | 2.7% |
| Jun 2026 | 52% | 23.6% | 15.5% | 5.7% | 3.1% |
| Jul 2026 | 52.2% | 23.7% | 15.6% | 4.7% | 3.8% |
| Aug 2026 | 46.2% | 28.4% | 16.9% | 5.1% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 823K | 0% | -6 points | |
| 2, held 2nd | 28.4% | 506K | +35.7% | +4.8 points | |
| 3, held 3rd | 16.9% | 301K | +22.4% | +1.3 points | |
| 4, held 4th | 5.1% | 90.5K | +22.3% | +0.4 points | |
| 5, held 5th | 3.4% | 60.5K | 0% | -0.4 points |
1.
Karcher46.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -6 points.
2.
BISSELL28.4%
Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.8 points.
3.
Hoover16.9%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
5.1%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
3.4%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Vax and its closest rivals
How has branded search demand for Vax changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vax worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Vax’s estimated Share of Search among carpet cleaner brands worldwide peaked at 5.7% in June 2026 and was lowest at 3.5% in April 2026.
How did search popularity change for carpet cleaner brands worldwide in August 2026?
3 changes
In August 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 23.7% to 28.4%.
In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.
In August 2026, Karcher lost estimated Share of Search among carpet cleaner brands worldwide, from 52.2% to 46.2%.
Where does Vax compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Steam mop brands | 4th of 5 | 4.8% | Show ranking |
| Carpet cleaner brands | 4th of 5 | 5.1% | Shown above |
How is Vax measured?
Brandwave collects information about searches that people make online using Vax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vax
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Is Vax your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.