Hoover vs Vax:Which is more popular by branded search?
In August 2026, Hoover had more branded searches than Vax among carpet cleaner brands worldwide. Hoover was estimated to have 301K branded searches compared to Vax’s 90.5K, and held a 16.9% Share of Search versus Vax’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hoover or Vax?
Compare the carpet cleaner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hoover, Vax. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | BISSELL | Hoover | Vax | Rug Doctor |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.7% | 16.8% | 5.1% | 3.4% |
| Nov 2025 | 46.6% | 29.1% | 17.2% | 4.2% | 2.8% |
| Dec 2025 | 46.5% | 25.8% | 20.8% | 4.2% | 2.8% |
| Jan 2026 | 46.3% | 25% | 20.7% | 5.1% | 2.8% |
| Feb 2026 | 48.1% | 27.1% | 17.6% | 4.3% | 2.9% |
| Mar 2026 | 55.9% | 24% | 13.8% | 4.1% | 2.3% |
| Apr 2026 | 58.4% | 21.3% | 14.4% | 3.5% | 2.4% |
| May 2026 | 55.1% | 21.5% | 16.6% | 4.1% | 2.7% |
| Jun 2026 | 52% | 23.6% | 15.5% | 5.7% | 3.1% |
| Jul 2026 | 52.2% | 23.7% | 15.6% | 4.7% | 3.8% |
| Aug 2026 | 46.2% | 28.4% | 16.9% | 5.1% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Hoover and Vax comparison changed over the last 12 months?
3 findings
- Hoover was ahead of Vax in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hoover’s estimated Share of Search among carpet cleaner brands worldwide moved from 16.8% to 16.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Vax’s estimated Share of Search among carpet cleaner brands worldwide held steady at 5.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for carpet cleaner brands worldwide in August 2026?
1 change
In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Hoover’s and Vax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.