Brandwave

Generac vs Simpson:Which is more popular?

In September 2026, Simpson had more branded searches than Generac among power washer brands worldwide. Simpson had about 14,800 branded searches, while Generac had 1,900. Simpson made up 0.32% of all power washer brand searches we track, and Generac accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about power washer brands, Simpson appeared in four of the five answers and Generac in none.

Among power washer brands worldwide in September 2026

Who do people search for more?

Simpson, about 8 searches for every 1 for Generac

Simpson 14.8K searchesGenerac 1.9K searches

Who does AI mention more?

Simpson, mentioned in 4 of 5 answers, Generac in 0

Simpson in 4 of 5Generac in 0 of 5

Who does AI recommend more?

Simpson, the only one of the two named

Simpson first in 3Generac never named

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simpson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Generac did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson1st
  2. Ryobi2nd
  3. Karcher3rd
  4. Greenworks4th
  5. DeWalt5th
  6. Milwaukee–
  7. Craftsman–
  8. Honda Power Equipment–
  9. Generac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Generac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Generac or Simpson more popular in search?

This chart shows how often people search Google for Generac and Simpson by name. Each line represents a brand's share of searches for all nine power washer brands we track, month by month, from English-language searches worldwide.

Generac and Simpson among power washer brands worldwide, by month

Share of searches by month for Simpson, Generac. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiKarcherDeWaltCraftsmanHonda Power EquipmentGreenworksSimpsonGenerac
Oct 202544.5%15.5%17.8%13.4%4.9%2.1%1.5%0.36%0.04%
Nov 202539.8%18.5%19.1%14.6%4.4%1.9%1.3%0.22%0.02%
Dec 202542%16.1%16.8%15.4%5.6%2.3%1.4%0.19%0.01%
Jan 202638.6%16.4%18.9%14.2%6.4%3.6%1.6%0.26%0.02%
Feb 202639.2%13.9%19.6%14.4%7.9%3.3%1.3%0.32%0.02%
Mar 202632.5%17.2%25.2%12%8%3%1.6%0.48%0.03%
Apr 202632.3%19.1%24.5%11.9%6.5%3.2%1.9%0.48%0.05%
May 202633.5%20.3%20.8%12.3%6.7%3.3%2.5%0.5%0.08%
Jun 202635%21.4%17.8%12.9%7%2.8%2.6%0.42%0.08%
Jul 202637.7%18.9%19.2%11.3%7.6%2.5%2.3%0.37%0.06%
Aug 202637%18.2%18.5%13.6%7.4%2.6%2.2%0.37%0.05%
Sep 202639.8%17.9%16.2%14.6%6.5%2.5%2%0.32%0.04%

How has the Generac and Simpson comparison changed over the last 12 months?

3 findings
  • Simpson was ahead of Generac in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Generac’s share of searches among power washer brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Simpson’s share of searches among power washer brands worldwide moved from 0.36% to 0.32%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for power washer brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Simpson worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Generac’s and Simpson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Generac

1 branded search term

  • generac power washer

Simpson

1 branded search term

  • simpson pressure washer

How the Brand Demand Index is measured

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