How popular isSimpson?
In September 2026, people searched for Simpson by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.32% of all global power washer brand searches, placing Simpson eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about power washer brands, Simpson appeared in four of the five answers and was the most recommended of the nine.
Simpson is the eighth most searched of 9 competitors and the most recommended in AI answers.
MilwaukeeShare of searches 39.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RyobiShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KarcherShare of searches 16.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- SimpsonShare of searches 0.32%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top power washer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simpson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simpson is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenworks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Generac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power washer brands
5 answers
Asked ChatGPT
“Which power washer brand should I buy?”
Asked ChatGPT
“What are the best power washer brands?”
Asked ChatGPT
“What's the best power washer brand for driveway cleaning?”
Searched Google, AI Overview
“best pressure washer”
Searched Google, AI Overview
“electric pressure washer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which power washer brands compete with Simpson?
Share of searches by month for Milwaukee, Ryobi, Karcher, DeWalt, Craftsman, Honda Power Equipment, Simpson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Ryobi | Karcher | DeWalt | Craftsman | Honda Power Equipment | Greenworks | Simpson | Generac |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 15.5% | 17.8% | 13.4% | 4.9% | 2.1% | 1.5% | 0.36% | 0.04% |
| Nov 2025 | 39.8% | 18.5% | 19.1% | 14.6% | 4.4% | 1.9% | 1.3% | 0.22% | 0.02% |
| Dec 2025 | 42% | 16.1% | 16.8% | 15.4% | 5.6% | 2.3% | 1.4% | 0.19% | 0.01% |
| Jan 2026 | 38.6% | 16.4% | 18.9% | 14.2% | 6.4% | 3.6% | 1.6% | 0.26% | 0.02% |
| Feb 2026 | 39.2% | 13.9% | 19.6% | 14.4% | 7.9% | 3.3% | 1.3% | 0.32% | 0.02% |
| Mar 2026 | 32.5% | 17.2% | 25.2% | 12% | 8% | 3% | 1.6% | 0.48% | 0.03% |
| Apr 2026 | 32.3% | 19.1% | 24.5% | 11.9% | 6.5% | 3.2% | 1.9% | 0.48% | 0.05% |
| May 2026 | 33.5% | 20.3% | 20.8% | 12.3% | 6.7% | 3.3% | 2.5% | 0.5% | 0.08% |
| Jun 2026 | 35% | 21.4% | 17.8% | 12.9% | 7% | 2.8% | 2.6% | 0.42% | 0.08% |
| Jul 2026 | 37.7% | 18.9% | 19.2% | 11.3% | 7.6% | 2.5% | 2.3% | 0.37% | 0.06% |
| Aug 2026 | 37% | 18.2% | 18.5% | 13.6% | 7.4% | 2.6% | 2.2% | 0.37% | 0.05% |
| Sep 2026 | 39.8% | 17.9% | 16.2% | 14.6% | 6.5% | 2.5% | 2% | 0.32% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 1.8M | 0% | +2.8 points | |
| 2, moved from 3rd to 2nd | 17.9% | 825K | -8.3% | -0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.2% | 747K | -18.2% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.6% | 673K | 0% | +1 points | |
| 5, held 5th | 6.5% | 301K | -18.2% | -0.9 points | |
| 6, held 6th | 2.5% | 115K | -10% | -0.1 points | |
| 7, held 7th | 2% | 90.5K | -17.7% | -0.3 points | |
| 8, held 8th | 0.32% | 14.8K | -18.2% | 0 points | |
| 9, held 9th | 0.04% | 1.9K | -20.8% | 0 points |
39.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
Ryobi17.9%
Moved from 3rd to 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.3 points.
3.
Karcher16.2%
Moved from 2nd to 3rd. 747K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.
DeWalt14.6%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1 points.
6.5%
Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.5%
Held 6th. 115K estimated branded searches, -10% vs prior month. Share -0.1 points.
2%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
8.Simpson
0.32%
Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.
Generac0.04%
Held 9th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
Compare popularity between Simpson and its closest rivals
Every comparison with Simpson
15 comparisons
How has branded search demand for Simpson changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simpson worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Simpson’s share of searches among power washer brands worldwide held steady, from 0.36% to 0.32%.
How did search popularity change for power washer brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained share of searches among power washer brands worldwide, from 37% to 39.8%.
In September 2026, DeWalt gained share of searches among power washer brands worldwide, from 13.6% to 14.6%.
In September 2026, Karcher lost share of searches among power washer brands worldwide, from 18.5% to 16.2%.
In September 2026, Craftsman lost share of searches among power washer brands worldwide, from 7.4% to 6.5%.
Ryobi’s share of searches among power washer brands worldwide has lost ground for 3 months in a row, from 21.4% to 17.9% in September 2026.
Greenworks’ share of searches among power washer brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026.
How are Simpson’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Simpson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- simpson pressure washer
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Where does Simpson compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Power washer brands | 8th of 9 | 0.32% | Shown above |
| Pressure washer brands | 7th of 11 | 0.55% | Show ranking |
Is Simpson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.