Firman vs Generac:Which is searched more?
In September 2026, Generac had more branded searches than Firman among inverter generator brands worldwide. Generac was estimated to have 135K branded searches compared to Firman’s 22.2K, and held a 23.7% Share of Search versus Firman’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Firman or Generac?
Compare the inverter generator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Generac, Firman. The figures are in the table below the chart.
View monthly share of search table
| Month | Cummins | Honda Power Equipment | Generac | Firman | Hyundai Power Equipment | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 24.1% | 24.5% | 4% | 2.2% | 0.44% |
| Nov 2025 | 47.2% | 24.7% | 21.1% | 4.3% | 2.4% | 0.46% |
| Dec 2025 | 49.4% | 21.5% | 22.1% | 4.5% | 2% | 0.58% |
| Jan 2026 | 27.7% | 26.2% | 41.4% | 3% | 1.4% | 0.27% |
| Feb 2026 | 46.9% | 21.1% | 25.7% | 4.2% | 1.7% | 0.46% |
| Mar 2026 | 44.3% | 24.9% | 24.3% | 4% | 2% | 0.52% |
| Apr 2026 | 51.1% | 22.5% | 18.8% | 4.6% | 2.3% | 0.6% |
| May 2026 | 49% | 26% | 18% | 4.4% | 2% | 0.58% |
| Jun 2026 | 45.2% | 23.6% | 24.8% | 4.1% | 1.8% | 0.53% |
| Jul 2026 | 43% | 22.7% | 28.8% | 3.2% | 1.8% | 0.51% |
| Aug 2026 | 41% | 25.6% | 27.5% | 3.7% | 1.7% | 0.48% |
| Sep 2026 | 43.2% | 26.8% | 23.7% | 3.9% | 1.9% | 0.42% |
How has the Firman and Generac comparison changed over the last 12 months?
3 findings
- Generac was ahead of Firman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Firman’s estimated Share of Search among inverter generator brands worldwide moved from 4% to 3.9%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Generac’s estimated Share of Search among inverter generator brands worldwide moved from 24.5% to 23.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for inverter generator brands worldwide in September 2026?
2 changes
In September 2026, Honda Power Equipment overtook Generac to rank 2nd among inverter generator brands worldwide, with 26.8% estimated Share of Search.
In September 2026, Generac lost estimated Share of Search among inverter generator brands worldwide, from 27.5% to 23.7%.
Other head-to-heads among inverter generator brands
How each brand is measured
Brandwave collects information about searches that people make online using Firman’s and Generac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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