Brandwave

1620 Workwear vs Carhartt:Which is searched more?

In September 2026, Carhartt had more branded searches than 1620 Workwear among work pants brands worldwide. Carhartt had about 22,200 branded searches, while 1620 Workwear had 9,900. Carhartt made up 10.1% of all work pants brand searches we track, and 1620 Workwear accounted for 4.5%. These are worldwide searches for English-language branded terms.

Share of searches among work pants brands worldwide in September 2026Is 1620 Workwear or Carhartt more popular in search?
1620 Workwear4.5%9.9K searches
vs
Carhartt10.1%22.2K searches

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Is 1620 Workwear or Carhartt more popular in search?

Compare the work pants brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1620 Workwear and Carhartt among work pants brands worldwide, by month

Share of searches by month for Carhartt, 1620 Workwear. The figures are in the table below the chart.

View monthly share of searches table
MonthDuluth TradingCarharttDickies1620 WorkwearCaterpillarWrangler RIGGS WorkwearBisley
Oct 202581.7%6%7.3%2.7%1.2%0.98%0.09%
Nov 202587.4%6.4%2.9%1.9%0.7%0.57%0.05%
Dec 202588%6.5%2.9%1.6%0.47%0.58%0.03%
Jan 202682.3%9.1%4%2.7%0.81%0.98%0.07%
Feb 202679%10.6%4.8%3.2%1.2%1.2%0.13%
Mar 202680.4%10.8%4%2.6%0.96%1.2%0.1%
Apr 202682.6%9.1%4.1%2.2%0.99%0.99%0.11%
May 202682.1%7.4%4.9%2.7%1.5%1.2%0.16%
Jun 202680.5%8.9%4.8%2.6%1.4%1.4%0.19%
Jul 202681.4%7.3%4.9%3.3%1.5%1.5%0.19%
Aug 202675.5%10.2%6.8%3.7%2%1.6%0.18%
Sep 202674.9%10.1%6.7%4.5%2%1.6%0.18%

How has the 1620 Workwear and Carhartt comparison changed over the last 12 months?

3 findings
  • Carhartt was ahead of 1620 Workwear in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 1620 Workwear’s share of searches among work pants brands worldwide moved from 2.7% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Carhartt’s share of searches among work pants brands worldwide moved from 6% to 10.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for work pants brands worldwide in September 2026?

2 changes
  1. In September 2026, 1620 Workwear gained share of searches among work pants brands worldwide, from 3.7% to 4.5%.

  2. Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 1620 Workwear’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1620 Workwear

1 branded search term

  • 1620 workwear

Carhartt

1 branded search term

  • carhartt work pants

How the Brand Demand Index is measured

Other head-to-heads among work pants brands

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