Carhartt vs Covercraft:Which is more popular?
In September 2026, Covercraft had more branded searches than Carhartt among car seat cover brands worldwide. Covercraft had about 18,100 branded searches, while Carhartt had 1,000. Covercraft made up 12.6% of all car seat cover brand searches we track, and Carhartt accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about car seat cover brands, Covercraft appeared in all four answers and Carhartt in three. Covercraft was mentioned before Carhartt in every answer.
Who do people search for more?
Covercraft, about 18 searches for every 1 for Carhartt
Who does AI mention more?
Covercraft, mentioned in every answer we collected
Who does AI recommend more?
Covercraft, named ahead of Carhartt in every answer
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Top car seat cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Covercraft appeared in all four answers. Carhartt was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Covercraft was listed before Carhartt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Covercraft1st
EKR2nd
Wet Okole3rd
Carhartt4th
FH Group5th
BDK–- Gorla–
Leader Accessories–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Covercraft4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- EKR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Carhartt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wet Okole2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FH Group1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gorla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leader Accessories0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car seat cover brands
4 answers
Asked ChatGPT
“Which car seat cover brand should I buy?”
Asked ChatGPT
“What are the best car seat cover brands?”
Asked ChatGPT
“What's the best car seat cover brand for a protected interior?”
Searched Google, AI Overview
“car seat covers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“leather seat covers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Carhartt or Covercraft more popular in search?
This chart shows how often people search Google for Carhartt and Covercraft by name. Each line represents a brand's share of searches for all eight car seat cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Covercraft, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDK | Gorla | Covercraft | EKR | Wet Okole | FH Group | Carhartt | Leader Accessories |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 12.6% | 4.6% | 3.8% | 1.1% | 1.1% | 0.33% |
| Nov 2025 | 51.9% | 23.2% | 12.7% | 5.7% | 3.8% | 1.1% | 1.3% | 0.34% |
| Dec 2025 | 49.3% | 22.1% | 14.7% | 5.4% | 5.4% | 1.3% | 1.5% | 0.26% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.2% | 1.3% | 1.5% | 0.31% |
| Feb 2026 | 50.7% | 22.7% | 15.2% | 5.5% | 3.7% | 1.1% | 0.84% | 0.27% |
| Mar 2026 | 50.7% | 22.7% | 15.2% | 5.5% | 3.7% | 1.1% | 0.89% | 0.27% |
| Apr 2026 | 45.5% | 24.9% | 16.7% | 7.4% | 3.3% | 1.2% | 0.75% | 0.29% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 3.3% | 0.96% | 0.74% | 0.36% |
| Jun 2026 | 45.4% | 20.3% | 20.3% | 9.1% | 2.7% | 0.98% | 0.75% | 0.44% |
| Jul 2026 | 45.4% | 20.3% | 20.3% | 9.1% | 2.7% | 1.2% | 0.66% | 0.36% |
| Aug 2026 | 47.6% | 14.2% | 21.3% | 11.6% | 2.8% | 1.3% | 0.79% | 0.38% |
| Sep 2026 | 51.7% | 23.1% | 12.6% | 8.5% | 2% | 1.1% | 0.7% | 0.27% |
How has the Carhartt and Covercraft comparison changed over the last 12 months?
3 findings
- Covercraft was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among car seat cover brands worldwide moved from 1.1% to 0.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Covercraft’s share of searches among car seat cover brands worldwide held steady at 12.6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for car seat cover brands worldwide in September 2026?
3 changes
In September 2026, Gorla overtook Covercraft to rank 2nd among car seat cover brands worldwide, with 23.1% of the searches.
In September 2026, Covercraft lost share of searches among car seat cover brands worldwide, from 21.3% to 12.6%.
Estimated monthly branded searches for Carhartt worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carhartt’s and Covercraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt car seat cover
Covercraft
1 branded search term
- covercraft
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