How popular isCovercraft?
In September 2026, people searched for Covercraft by name about 18,100 times worldwide, about the same as the previous year. These searches made up 12.6% of all global car seat cover brand searches, placing Covercraft third out of eight brands. When we asked both ChatGPT and Google AI Overviews about car seat cover brands, Covercraft appeared in all answers and was the most recommended of the eight.
Covercraft is the third most searched of 8 competitors and the most recommended in AI answers.
BDKShare of searches 51.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- GorlaShare of searches 23.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
CovercraftShare of searches 12.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
EKRShare of searches 8.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Wet OkoleShare of searches 2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top car seat cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Covercraft appeared in all four answers. Covercraft is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Covercraft1st
- EKR2nd
- Wet Okole3rd
Carhartt4th
FH Group5th- BDK–
- Gorla–
Leader Accessories–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Covercraft4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- EKR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Carhartt3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wet Okole2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FH Group1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDK0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gorla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Leader Accessories0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car seat cover brands
4 answers
Asked ChatGPT
“Which car seat cover brand should I buy?”
Asked ChatGPT
“What are the best car seat cover brands?”
Asked ChatGPT
“What's the best car seat cover brand for a protected interior?”
Searched Google, AI Overview
“car seat covers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“leather seat covers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which car seat cover brands compete with Covercraft?
Share of searches by month for BDK, Gorla, Covercraft, EKR, Wet Okole. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDK | Gorla | Covercraft | EKR | Wet Okole | FH Group | Carhartt | Leader Accessories |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 12.6% | 4.6% | 3.8% | 1.1% | 1.1% | 0.33% |
| Nov 2025 | 51.9% | 23.2% | 12.7% | 5.7% | 3.8% | 1.1% | 1.3% | 0.34% |
| Dec 2025 | 49.3% | 22.1% | 14.7% | 5.4% | 5.4% | 1.3% | 1.5% | 0.26% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.2% | 1.3% | 1.5% | 0.31% |
| Feb 2026 | 50.7% | 22.7% | 15.2% | 5.5% | 3.7% | 1.1% | 0.84% | 0.27% |
| Mar 2026 | 50.7% | 22.7% | 15.2% | 5.5% | 3.7% | 1.1% | 0.89% | 0.27% |
| Apr 2026 | 45.5% | 24.9% | 16.7% | 7.4% | 3.3% | 1.2% | 0.75% | 0.29% |
| May 2026 | 44.8% | 24.5% | 16.4% | 9% | 3.3% | 0.96% | 0.74% | 0.36% |
| Jun 2026 | 45.4% | 20.3% | 20.3% | 9.1% | 2.7% | 0.98% | 0.75% | 0.44% |
| Jul 2026 | 45.4% | 20.3% | 20.3% | 9.1% | 2.7% | 1.2% | 0.66% | 0.36% |
| Aug 2026 | 47.6% | 14.2% | 21.3% | 11.6% | 2.8% | 1.3% | 0.79% | 0.38% |
| Sep 2026 | 51.7% | 23.1% | 12.6% | 8.5% | 2% | 1.1% | 0.7% | 0.27% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.7% | 74K | +22.3% | +4.1 points | |
| 2, moved from 3rd to 2nd | 23.1% | 33.1K | +82.9% | +8.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.6% | 18.1K | -33.2% | -8.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.5% | 12.1K | -18.2% | -3.2 points | |
| 5, held 5th | 2% | 2.9K | -19.4% | -0.8 points | |
| 6, held 6th | 1.1% | 1.6K | 0% | -0.1 points | |
| 7, held 7th | 0.7% | 1K | 0% | -0.1 points | |
| 8, held 8th | 0.27% | 390 | -18.8% | -0.1 points |
1.
BDK51.7%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.1 points.
2.Gorla
23.1%
Moved from 3rd to 2nd. 33.1K estimated branded searches, +82.9% vs prior month. Share +8.9 points.
12.6%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -33.2% vs prior month. Share -8.7 points.
4.
EKR8.5%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
2%
Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.8 points.
6.
FH Group1.1%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Carhartt0.7%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.27%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare popularity between Covercraft and its closest rivals
Every comparison with Covercraft
12 comparisons
How has branded search demand for Covercraft changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Covercraft worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Covercraft’s share of searches among car seat cover brands worldwide peaked at 21.3% in August 2026 and was lowest at 12.6% in October 2025.
How did search popularity change for car seat cover brands worldwide in September 2026?
6 changes
In September 2026, Gorla overtook Covercraft to rank 2nd among car seat cover brands worldwide, with 23.1% of the searches.
In September 2026, BDK gained share of searches among car seat cover brands worldwide, from 47.6% to 51.7%.
In September 2026, Covercraft lost share of searches among car seat cover brands worldwide, from 21.3% to 12.6%.
In September 2026, EKR lost share of searches among car seat cover brands worldwide, from 11.6% to 8.5%.
In September 2026, Wet Okole lost share of searches among car seat cover brands worldwide, from 2.8% to 2%.
Estimated monthly branded searches for Carhartt worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are Covercraft’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Covercraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- covercraft
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Where does Covercraft compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car covers | 3rd of 6 | 5.1% | Show ranking |
| Car seat cover brands | 3rd of 8 | 12.6% | Shown above |
Is Covercraft your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.