Brandwave

Covercraft vs Kayme:Which is more popular?

In September 2026, Covercraft had more branded searches than Kayme among car covers worldwide. Covercraft had about 18,100 branded searches, while Kayme had 1,600. Covercraft made up 5.1% of all car cover searches we track, and Kayme accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about car covers, Covercraft appeared in all five answers and Kayme in none.

Among car covers worldwide in September 2026

Who do people search for more?

Covercraft, about 11 searches for every 1 for Kayme

Covercraft 18.1K searchesKayme 1.6K searches

Who does AI mention more?

Covercraft, mentioned in every answer we collected

Covercraft in 5 of 5Kayme in 0 of 5

Who does AI recommend more?

Covercraft, the only one of the two named

Covercraft first in 3Kayme never named

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Top car covers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Covercraft appeared in all five answers. Kayme did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Covercraft1st
  2. Coverking2nd
  3. Budge3rd
  4. WeatherTech–
  5. Seal Skin–
  6. Kayme–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Covercraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Budge3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coverking2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WeatherTech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seal Skin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kayme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car covers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Covercraft or Kayme more popular in search?

This chart shows how often people search Google for Covercraft and Kayme by name. Each line represents a brand's share of searches for all six car covers we track, month by month, from English-language searches worldwide.

Covercraft and Kayme among car covers worldwide, by month

Share of searches by month for Covercraft, Kayme. The figures are in the table below the chart.

View monthly share of searches table
MonthWeatherTechSeal SkinCovercraftCoverkingKaymeBudge
Oct 202588.1%4.8%4.3%2.4%0.38%0.02%
Nov 202591.3%3.8%3%1.6%0.27%<0.01%
Dec 202593.3%2.6%2.5%1.4%0.22%<0.01%
Jan 202690.7%3.3%3.6%2%0.32%<0.01%
Feb 202691.5%2.9%3.7%1.6%0.26%<0.01%
Mar 202691.2%3.2%3.7%1.6%0.27%0.01%
Apr 202689.5%3.8%4.4%2%0.32%0.01%
May 202686.2%5.3%5.2%2.8%0.45%0.02%
Jun 202685.4%5%6.3%2.8%0.44%0.01%
Jul 202685.5%5%6.3%2.8%0.37%0.01%
Aug 202685.4%5%6.3%2.8%0.44%0.01%
Sep 202684.7%6.3%5.1%3.4%0.45%0.01%

How has the Covercraft and Kayme comparison changed over the last 12 months?

3 findings
  • Covercraft was ahead of Kayme in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Covercraft’s share of searches among car covers worldwide moved from 4.3% to 5.1%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Kayme’s share of searches among car covers worldwide moved from 0.38% to 0.45%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for car covers worldwide in September 2026?

2 changes
  1. In September 2026, Seal Skin overtook Covercraft to rank 2nd among car covers worldwide, with 6.3% of the searches.

  2. In September 2026, Covercraft lost share of searches among car covers worldwide, from 6.3% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Covercraft’s and Kayme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Covercraft

1 branded search term

  • covercraft

Kayme

1 branded search term

  • kayme

How the Brand Demand Index is measured

Other head-to-heads among car covers

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