Covercraft vs WeatherTech:Which is searched more?
In September 2026, WeatherTech had more branded searches than Covercraft among car covers worldwide. WeatherTech was estimated to have 301K branded searches compared to Covercraft’s 18.1K, and held an 84.7% Share of Search versus Covercraft’s 5.1%. These are worldwide searches for English-language branded terms.
Follow Covercraft vs WeatherTech and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Covercraft or WeatherTech?
Compare the car covers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WeatherTech, Covercraft. The figures are in the table below the chart.
View monthly share of search table
| Month | WeatherTech | Seal Skin | Covercraft | Coverking | Kayme | Budge |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 4.8% | 4.3% | 2.4% | 0.38% | 0.02% |
| Nov 2025 | 91.3% | 3.8% | 3% | 1.6% | 0.27% | <0.01% |
| Dec 2025 | 93.3% | 2.6% | 2.5% | 1.4% | 0.22% | <0.01% |
| Jan 2026 | 90.7% | 3.3% | 3.6% | 2% | 0.32% | <0.01% |
| Feb 2026 | 91.5% | 2.9% | 3.7% | 1.6% | 0.26% | <0.01% |
| Mar 2026 | 91.2% | 3.2% | 3.7% | 1.6% | 0.27% | 0.01% |
| Apr 2026 | 89.5% | 3.8% | 4.4% | 2% | 0.32% | 0.01% |
| May 2026 | 86.2% | 5.3% | 5.2% | 2.8% | 0.45% | 0.02% |
| Jun 2026 | 85.4% | 5% | 6.3% | 2.8% | 0.44% | 0.01% |
| Jul 2026 | 85.5% | 5% | 6.3% | 2.8% | 0.37% | 0.01% |
| Aug 2026 | 85.4% | 5% | 6.3% | 2.8% | 0.44% | 0.01% |
| Sep 2026 | 84.7% | 6.3% | 5.1% | 3.4% | 0.45% | 0.01% |
How has the Covercraft and WeatherTech comparison changed over the last 12 months?
3 findings
- WeatherTech was ahead of Covercraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Covercraft’s estimated Share of Search among car covers worldwide moved from 4.3% to 5.1%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, WeatherTech’s estimated Share of Search among car covers worldwide moved from 88.1% to 84.7%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for car covers worldwide in September 2026?
3 changes
In September 2026, Seal Skin overtook Covercraft to rank 2nd among car covers worldwide, with 6.3% estimated Share of Search.
In September 2026, Covercraft lost estimated Share of Search among car covers worldwide, from 6.3% to 5.1%.
In September 2026, WeatherTech lost estimated Share of Search among car covers worldwide, from 85.4% to 84.7%.
Other head-to-heads among car covers
How each brand is measured
Brandwave collects information about searches that people make online using Covercraft’s and WeatherTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Covercraft
1 branded search term
- covercraft
WeatherTech
1 branded search term
- weathertech
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.