Brandwave

How popular isWeatherTech in search?

In August 2026, there were an estimated 368K branded searches for WeatherTech worldwide which held steady over the last 11 months. WeatherTech holds 86.5% estimated Share of Search among car covers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. WeatherTech86.5%
  2. Covercraft6.4%
  3. Seal Skin4.3%
  4. Coverking2.8%
  5. Budge0.01%
  6. Kayme—
WeatherTech website (opens in a new tab)

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Where does WeatherTech compete?

WeatherTech is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car covers1st of 686.5%Shown below
Car mats1st of 692.4%Show ranking

Which car covers compete with WeatherTech?

WeatherTech against car covers worldwide, by month

Share of Search by month for WeatherTech, Covercraft, Seal Skin, Coverking. The figures are in the table below the chart.

View monthly share of search table
MonthWeatherTechCovercraftSeal SkinCoverkingBudgeKayme
Oct 202589.6%4.4%3.6%2.4%0.02%—
Nov 202592.8%3.1%2.5%1.7%<0.01%—
Dec 202594.4%2.5%1.7%1.4%<0.01%—
Jan 202692.2%3.7%2%2%<0.01%—
Feb 202692.6%3.7%2%1.7%<0.01%—
Mar 202692.1%3.7%2.5%1.7%0.01%—
Apr 202690.5%4.5%3%2%0.01%—
May 202687.5%5.3%4.3%2.9%0.02%—
Jun 202686.5%6.4%4.3%2.8%0.01%—
Jul 202686.5%6.4%4.3%2.8%0.01%—
Aug 202686.5%6.4%4.3%2.8%0.01%—
Sep 2026——————

  1. 1.WeatherTech

    86.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Covercraft

    6.4%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Seal Skin

    4.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Coverking

    2.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Budge

    0.01%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Kayme

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between WeatherTech and its closest rivals

How has branded search demand for WeatherTech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WeatherTech worldwide held steady at 368K.
  • Across the 11 months ending August 2026, WeatherTech’s estimated Share of Search among car covers worldwide decreased from 89.6% to 86.5%.
  • Across the 11 months ending August 2026, WeatherTech’s estimated Share of Search among car covers worldwide peaked at 94.4% in December 2025 and was lowest at 86.5% in June 2026.

How did search popularity change for car covers worldwide in August 2026?

  1. Estimated monthly branded searches for Covercraft worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Seal Skin worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Coverking worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Budge worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

How is WeatherTech measured?

Brandwave collects information about searches that people make online using WeatherTech’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • weathertech

Do you work for WeatherTech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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