Budge vs WeatherTech:Which is more popular by branded search?
In August 2026, WeatherTech had more branded searches than Budge among car covers worldwide. WeatherTech was estimated to have 368K branded searches compared to Budge’s 50, and held an 86.5% Share of Search versus Budge’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Budge or WeatherTech?
Compare the car covers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WeatherTech, Budge. The figures are in the table below the chart.
View monthly share of search table
| Month | WeatherTech | Covercraft | Seal Skin | Coverking | Budge | Kayme |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 4.4% | 3.6% | 2.4% | 0.02% | — |
| Nov 2025 | 92.8% | 3.1% | 2.5% | 1.7% | <0.01% | — |
| Dec 2025 | 94.4% | 2.5% | 1.7% | 1.4% | <0.01% | — |
| Jan 2026 | 92.2% | 3.7% | 2% | 2% | <0.01% | — |
| Feb 2026 | 92.6% | 3.7% | 2% | 1.7% | <0.01% | — |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% | 0.01% | — |
| Apr 2026 | 90.5% | 4.5% | 3% | 2% | 0.01% | — |
| May 2026 | 87.5% | 5.3% | 4.3% | 2.9% | 0.02% | — |
| Jun 2026 | 86.5% | 6.4% | 4.3% | 2.8% | 0.01% | — |
| Jul 2026 | 86.5% | 6.4% | 4.3% | 2.8% | 0.01% | — |
| Aug 2026 | 86.5% | 6.4% | 4.3% | 2.8% | 0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Budge and WeatherTech comparison changed over the last 12 months?
3 findings
- WeatherTech was ahead of Budge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Budge’s estimated Share of Search among car covers worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 11 months ending August 2026, WeatherTech’s estimated Share of Search among car covers worldwide moved from 89.6% to 86.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for car covers worldwide in August 2026?
1 change
Estimated monthly branded searches for Budge worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Budge’s and WeatherTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budge
1 branded search term
- budge cover
WeatherTech
1 branded search term
- weathertech
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.