How popular isBudge in search?
In August 2026, there were an estimated 50 branded searches for Budge worldwide which is down 28.6% over the last 11 months. Budge holds 0.01% estimated Share of Search among car covers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- WeatherTech86.5%
- Covercraft6.4%
Seal Skin4.3%- Coverking2.8%
- Budge0.01%
- Kayme—
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Where does Budge compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car covers | 5th of 6 | 0.01% | Shown below |
| Boat covers | 6th of 6 | 0.03% | Show ranking |
Which car covers compete with Budge?
Share of Search by month for WeatherTech, Covercraft, Seal Skin, Coverking, Budge. The figures are in the table below the chart.
View monthly share of search table
| Month | WeatherTech | Covercraft | Seal Skin | Coverking | Budge | Kayme |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 4.4% | 3.6% | 2.4% | 0.02% | — |
| Nov 2025 | 92.8% | 3.1% | 2.5% | 1.7% | <0.01% | — |
| Dec 2025 | 94.4% | 2.5% | 1.7% | 1.4% | <0.01% | — |
| Jan 2026 | 92.2% | 3.7% | 2% | 2% | <0.01% | — |
| Feb 2026 | 92.6% | 3.7% | 2% | 1.7% | <0.01% | — |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% | 0.01% | — |
| Apr 2026 | 90.5% | 4.5% | 3% | 2% | 0.01% | — |
| May 2026 | 87.5% | 5.3% | 4.3% | 2.9% | 0.02% | — |
| Jun 2026 | 86.5% | 6.4% | 4.3% | 2.8% | 0.01% | — |
| Jul 2026 | 86.5% | 6.4% | 4.3% | 2.8% | 0.01% | — |
| Aug 2026 | 86.5% | 6.4% | 4.3% | 2.8% | 0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.5% | 368K | 0% | 0 points | |
| 2, held 2nd | 6.4% | 27.1K | 0% | 0 points | |
| 3, held 3rd | 4.3% | 18.1K | 0% | 0 points | |
| 4, held 4th | 2.8% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.01% | 50 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
86.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
6.4%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Budge
0.01%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
—.Kayme
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Budge and its closest rivals
How has branded search demand for Budge changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Budge worldwide fell from 70 to 50.
- Across the 11 months ending August 2026, Budge’s estimated Share of Search among car covers worldwide held steady, from 0.02% to 0.01%.
How did search popularity change for car covers worldwide in August 2026?
4 changes
Estimated monthly branded searches for Covercraft worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

Estimated monthly branded searches for Seal Skin worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Coverking worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Budge worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How is Budge measured?
Brandwave collects information about searches that people make online using Budge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- budge cover
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Is Budge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.