Carhartt vs Gatorback:Which is searched more?

Name: Carhartt vs Gatorback: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Carhartt had more branded searches than Gatorback among tool belt brands worldwide. Carhartt had about 8,100 branded searches, while Gatorback had 1,300. Carhartt made up 0.22% of all tool belt brand searches we track, and Gatorback accounted for 0.04%. These are worldwide searches for English-language branded terms.

Share of searches among tool belt brands worldwide in September 2026Is Carhartt or Gatorback more popular in search?

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Is Carhartt or Gatorback more popular in search?

Compare the tool belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carhartt and Gatorback among tool belt brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	ToughBuilt	Occidental Leather	Akribis Leather	Carhartt	Diamondback	Gatorback
Oct 2025	50.5%	31.6%	15.2%	1.7%	0.5%	0.15%	0.22%	0.18%	0.03%
Nov 2025	48.4%	31%	17.8%	1.6%	0.48%	0.18%	0.32%	0.21%	0.03%
Dec 2025	51.2%	27%	18.8%	1.7%	0.51%	0.15%	0.41%	0.19%	0.03%
Jan 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.27%	0.18%	0.04%
Feb 2026	51%	26.8%	18.8%	2.1%	0.62%	0.28%	0.23%	0.18%	0.03%
Mar 2026	48.4%	30.6%	17.8%	2%	0.59%	0.26%	0.21%	0.17%	0.03%
Apr 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.22%	0.22%	0.04%
May 2026	50.6%	27.5%	18.6%	2%	0.61%	0.18%	0.22%	0.22%	0.04%
Jun 2026	50.8%	27.6%	18.7%	1.7%	0.62%	0.18%	0.22%	0.18%	0.04%
Jul 2026	55.5%	24.7%	16.7%	1.8%	0.67%	0.2%	0.2%	0.16%	0.04%
Aug 2026	50.6%	27.5%	18.6%	2%	0.61%	0.22%	0.22%	0.18%	0.04%
Sep 2026	50.5%	27.7%	18.6%	2%	0.61%	0.22%	0.22%	0.15%	0.04%

How has the Carhartt and Gatorback comparison changed over the last 12 months?

3 findings

Carhartt was ahead of Gatorback in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Carhartt’s share of searches among tool belt brands worldwide held steady at 0.22%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
Across the 12 months ending September 2026, Gatorback’s share of searches among tool belt brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for tool belt brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carhartt’s and Gatorback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.