Carhartt vs Lifewit:Which is more popular?
In September 2026, Lifewit had more branded searches than Carhartt among lunch bag brands worldwide. Lifewit had about 4,400 branded searches, while Carhartt had 720. Lifewit made up 0.44% of all lunch bag brand searches we track, and Carhartt accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about lunch bag brands, Carhartt and Lifewit each appeared in three of the five answers. Carhartt was mentioned before Lifewit in every answer that named either.
Who do people search for more?
Lifewit, about 6 searches for every 1 for Carhartt
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Carhartt, named ahead of Lifewit in 3 of 3 answers
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Top lunch bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carhartt and Lifewit were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Carhartt was listed before Lifewit in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lunch bag brands
5 answers
Asked ChatGPT
“Which lunch bag brand should I buy?”
Asked ChatGPT
“What are the best lunch bag brands?”
Asked ChatGPT
“What's the best lunch bag brand for everyday lunches?”
Searched Google, AI Overview
“best lunch bag”
Searched Google, AI Overview
“insulated lunch bag”
- 1YETI
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Carhartt or Lifewit more popular in search?
This chart shows how often people search Google for Carhartt and Lifewit by name. Each line represents a brand's share of searches for all eight lunch bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lifewit, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
How has the Carhartt and Lifewit comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Carhartt took it in February 2026, Lifewit took it in March 2026, Carhartt took it in June 2026, Lifewit took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among lunch bag brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Lifewit’s share of searches among lunch bag brands worldwide moved from 0.29% to 0.44%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carhartt’s and Lifewit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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