Brandwave

Crescent vs Estwing:Which is more popular?

In September 2026, Estwing had more branded searches than Crescent among pry bar brands worldwide. Estwing had about 12,100 branded searches, while Crescent had 590. Estwing made up 1.1% of all pry bar brand searches we track, and Crescent accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about pry bar brands, Estwing appeared in three of the four answers and Crescent in one.

Among pry bar brands worldwide in September 2026

Who do people search for more?

Estwing, about 21 searches for every 1 for Crescent

Estwing 12.1K searchesCrescent 590 searches

Who does AI mention more?

Estwing, mentioned in 3 of 4 answers, Crescent in 1

Estwing in 3 of 4Crescent in 1 of 4

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Top pry bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Estwing was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Crescent was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Estwing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crescent1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GearWrench0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pry bar brands

4 answers
  • Asked ChatGPT

    “Which pry bar brand should I go to?”

    1. 1Estwing
  • Asked ChatGPT

    “What are the best pry bar brands?”

    1. 1Estwing
    2. 2Crescent
  • Asked ChatGPT

    “What's the best pry bar brand for home demolition?”

    1. 1Estwing
  • Searched Google, AI Overview

    “demolition pry bar”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty pry bar”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Crescent or Estwing more popular in search?

    This chart shows how often people search Google for Crescent and Estwing by name. Each line represents a brand's share of searches for all six pry bar brands we track, month by month, from English-language searches worldwide.

    Crescent and Estwing among pry bar brands worldwide, by month

    Share of searches by month for Estwing, Crescent. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltCraftsmanKobaltGearWrenchEstwingCrescent
    Oct 202562.7%22.9%8.4%4.6%1.4%0.04%
    Nov 202565.6%19.6%8.8%4.8%1.2%0.04%
    Dec 202562.8%23%8.4%4.6%1.1%0.05%
    Jan 202659.2%26.5%8%5.3%1.1%0.03%
    Feb 202657.2%31.3%6.3%4.2%1%0.04%
    Mar 202652.6%35.2%7.1%3.9%1.2%0.04%
    Apr 202656.4%30.8%7.6%4.1%1%0.04%
    May 202656.4%30.8%7.6%4.1%1%0.03%
    Jun 202657.2%31.3%6.3%4.2%1%0.03%
    Jul 202652.6%35.2%7.1%3.9%1.2%0.05%
    Aug 202656.4%30.8%7.6%4.1%1%0.06%
    Sep 202659.7%26.7%8%4.4%1.1%0.05%

    How has the Crescent and Estwing comparison changed over the last 12 months?

    3 findings
    • Estwing was ahead of Crescent in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Crescent’s share of searches among pry bar brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 390 to 590.
    • Across the 12 months ending September 2026, Estwing’s share of searches among pry bar brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

    How did search popularity change for pry bar brands worldwide in September 2026?

    2 changes
    1. Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

    2. Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Crescent’s and Estwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Crescent

    1 branded search term

    • crescent cutter

    Estwing

    1 branded search term

    • estwing

    How the Brand Demand Index is measured

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