How popular isEstwing?
In September 2026, people searched for Estwing by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.1% of all global pry bar brand searches, placing Estwing fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about pry bar brands, Estwing appeared in three of the four answers.
Estwing is the fifth most searched of 6 competitors.
DeWaltShare of searches 59.7%Mentioned in 0 of 4 AI answers
CraftsmanShare of searches 26.7%Mentioned in 0 of 4 AI answers
KobaltShare of searches 8%Mentioned in 0 of 4 AI answers
GearWrenchShare of searches 4.4%Mentioned in 0 of 4 AI answers- EstwingShare of searches 1.1%Mentioned in 3 of 4 AI answers
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Top pry bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Estwing was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Estwing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crescent1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GearWrench0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pry bar brands
4 answers
Asked ChatGPT
“Which pry bar brand should I go to?”
Asked ChatGPT
“What are the best pry bar brands?”
Asked ChatGPT
“What's the best pry bar brand for home demolition?”
Searched Google, AI Overview
“demolition pry bar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty pry bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pry bar brands compete with Estwing?
Share of searches by month for DeWalt, Craftsman, Kobalt, GearWrench, Estwing. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Craftsman | Kobalt | GearWrench | Estwing | Crescent |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 22.9% | 8.4% | 4.6% | 1.4% | 0.04% |
| Nov 2025 | 65.6% | 19.6% | 8.8% | 4.8% | 1.2% | 0.04% |
| Dec 2025 | 62.8% | 23% | 8.4% | 4.6% | 1.1% | 0.05% |
| Jan 2026 | 59.2% | 26.5% | 8% | 5.3% | 1.1% | 0.03% |
| Feb 2026 | 57.2% | 31.3% | 6.3% | 4.2% | 1% | 0.04% |
| Mar 2026 | 52.6% | 35.2% | 7.1% | 3.9% | 1.2% | 0.04% |
| Apr 2026 | 56.4% | 30.8% | 7.6% | 4.1% | 1% | 0.04% |
| May 2026 | 56.4% | 30.8% | 7.6% | 4.1% | 1% | 0.03% |
| Jun 2026 | 57.2% | 31.3% | 6.3% | 4.2% | 1% | 0.03% |
| Jul 2026 | 52.6% | 35.2% | 7.1% | 3.9% | 1.2% | 0.05% |
| Aug 2026 | 56.4% | 30.8% | 7.6% | 4.1% | 1% | 0.06% |
| Sep 2026 | 59.7% | 26.7% | 8% | 4.4% | 1.1% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 673K | 0% | +3.4 points | |
| 2, held 2nd | 26.7% | 301K | -18.2% | -4.1 points | |
| 3, held 3rd | 8% | 90.5K | 0% | +0.5 points | |
| 4, held 4th | 4.4% | 49.5K | 0% | +0.2 points | |
| 5, held 5th | 1.1% | 12.1K | 0% | +0.1 points | |
| 6, held 6th | 0.05% | 590 | -18.1% | 0 points |
1.
DeWalt59.7%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.4 points.
26.7%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Kobalt8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.4%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Estwing
1.1%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Crescent0.05%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare popularity between Estwing and its closest rivals
Every comparison with Estwing
8 comparisons
How has branded search demand for Estwing changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Estwing worldwide fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Estwing’s share of searches among pry bar brands worldwide held steady, from 1.4% to 1.1%.
How did search popularity change for pry bar brands worldwide in September 2026?
5 changes
In September 2026, DeWalt gained share of searches among pry bar brands worldwide, from 56.4% to 59.7%.
In September 2026, Craftsman lost share of searches among pry bar brands worldwide, from 30.8% to 26.7%.
Kobalt’s share of searches among pry bar brands worldwide has gained ground for 3 months in a row, from 6.3% to 8% in September 2026.
Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Estwing’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Estwing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- estwing
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Where does Estwing compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Rubber mallet brands | 6th of 6 | 0.41% | Show ranking |
| Pry bar brands | 5th of 6 | 1.1% | Shown above |
Is Estwing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.