Craftsman vs Estwing:Which is more popular?
In September 2026, Craftsman had more branded searches than Estwing among pry bar brands worldwide. Craftsman had about 301,000 branded searches, while Estwing had 12,100. Craftsman made up 26.7% of all pry bar brand searches we track, and Estwing accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about pry bar brands, Estwing appeared in three of the four answers and Craftsman in none.
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Top pry bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Estwing was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Craftsman did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Estwing3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Crescent1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GearWrench0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pry bar brands
4 answers
Asked ChatGPT
“Which pry bar brand should I go to?”
Asked ChatGPT
“What are the best pry bar brands?”
Asked ChatGPT
“What's the best pry bar brand for home demolition?”
Searched Google, AI Overview
“demolition pry bar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty pry bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Estwing more popular in search?
This chart shows how often people search Google for Craftsman and Estwing by name. Each line represents a brand's share of searches for all six pry bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Estwing. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Craftsman | Kobalt | GearWrench | Estwing | Crescent |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 22.9% | 8.4% | 4.6% | 1.4% | 0.04% |
| Nov 2025 | 65.6% | 19.6% | 8.8% | 4.8% | 1.2% | 0.04% |
| Dec 2025 | 62.8% | 23% | 8.4% | 4.6% | 1.1% | 0.05% |
| Jan 2026 | 59.2% | 26.5% | 8% | 5.3% | 1.1% | 0.03% |
| Feb 2026 | 57.2% | 31.3% | 6.3% | 4.2% | 1% | 0.04% |
| Mar 2026 | 52.6% | 35.2% | 7.1% | 3.9% | 1.2% | 0.04% |
| Apr 2026 | 56.4% | 30.8% | 7.6% | 4.1% | 1% | 0.04% |
| May 2026 | 56.4% | 30.8% | 7.6% | 4.1% | 1% | 0.03% |
| Jun 2026 | 57.2% | 31.3% | 6.3% | 4.2% | 1% | 0.03% |
| Jul 2026 | 52.6% | 35.2% | 7.1% | 3.9% | 1.2% | 0.05% |
| Aug 2026 | 56.4% | 30.8% | 7.6% | 4.1% | 1% | 0.06% |
| Sep 2026 | 59.7% | 26.7% | 8% | 4.4% | 1.1% | 0.05% |
How has the Craftsman and Estwing comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Estwing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among pry bar brands worldwide moved from 22.9% to 26.7%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Estwing’s share of searches among pry bar brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for pry bar brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among pry bar brands worldwide, from 30.8% to 26.7%.
Estimated monthly branded searches for Estwing worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Estwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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