Craftsman vs Tekton:Which is more popular?
In September 2026, Craftsman had more branded searches than Tekton among rubber mallet brands worldwide. Craftsman had about 301,000 branded searches, while Tekton had 74,000. Craftsman made up 10.2% of all rubber mallet brand searches we track, and Tekton accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about rubber mallet brands, Tekton appeared in four of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 4 searches for every 1 for Tekton
Who does AI mention more?
Tekton, mentioned in 4 of 5 answers, Craftsman in 0
Who does AI recommend more?
Tekton, the only one of the two named
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Top rubber mallet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tekton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Estwing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rubber mallet brands
5 answers
Asked ChatGPT
“Which rubber mallet brand should I buy?”
Asked ChatGPT
“What are the best rubber mallet brands?”
Asked ChatGPT
“What's the best rubber mallet brand for light hammering?”
Searched Google, AI Overview
“best rubber mallet”
Searched Google, AI Overview
“rubber mallet set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Tekton more popular in search?
This chart shows how often people search Google for Craftsman and Tekton by name. Each line represents a brand's share of searches for all six rubber mallet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Tekton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Craftsman | Tekton | Stanley | Estwing |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 20.5% | 7.5% | 1.8% | 1.5% | 0.45% |
| Nov 2025 | 65% | 23.9% | 7.1% | 1.8% | 1.8% | 0.43% |
| Dec 2025 | 64% | 23.5% | 8.6% | 1.7% | 1.7% | 0.42% |
| Jan 2026 | 62.5% | 23% | 10.3% | 2.1% | 1.7% | 0.41% |
| Feb 2026 | 61.3% | 22.6% | 12.3% | 2% | 1.4% | 0.41% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2% | 1.6% | 0.48% |
| Apr 2026 | 61.3% | 22.6% | 12.3% | 2% | 1.4% | 0.41% |
| May 2026 | 61.3% | 22.6% | 12.3% | 2% | 1.4% | 0.41% |
| Jun 2026 | 61.1% | 22.5% | 12.3% | 2% | 1.7% | 0.4% |
| Jul 2026 | 62.1% | 18.7% | 12.5% | 4.6% | 1.7% | 0.41% |
| Aug 2026 | 60.3% | 22.2% | 12.1% | 3% | 2% | 0.4% |
| Sep 2026 | 62.3% | 22.9% | 10.2% | 2.5% | 1.7% | 0.41% |
How has the Craftsman and Tekton comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Tekton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among rubber mallet brands worldwide moved from 7.5% to 10.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Tekton’s share of searches among rubber mallet brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for rubber mallet brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among rubber mallet brands worldwide, from 12.1% to 10.2%.
Estimated monthly branded searches for Tekton worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Tekton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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