Brandwave

How popular isKlein Tools?

In September 2026, people searched for Klein Tools by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 6.2% of all global wire cutters brand searches, placing Klein Tools fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about wire cutters brands, Klein Tools appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Klein Tools is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 69.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. CraftsmanShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KnipexShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Klein ToolsShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. CrescentShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wire cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klein Tools appeared in all five answers. Klein Tools is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Channellock1st
  2. Klein Tools2nd
  3. Knipex3rd
  4. Irwin4th
  5. Milwaukee5th
  6. Craftsman–
  7. Crescent–
  8. Bahco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Channellock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wire cutters brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wire cutters brands compete with Klein Tools?

Klein Tools against wire cutters brands worldwide, by month

Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeCraftsmanKnipexKlein ToolsCrescentBahcoChannellockIrwin
Oct 202575.2%8.3%6.7%4.5%3.1%1.7%0.33%0.22%
Nov 202575.6%8.3%6.8%4.6%2.5%1.7%0.33%0.18%
Dec 202573.1%9.8%6.6%5.4%3%1.6%0.39%0.18%
Jan 202670%11.5%7.7%5.2%3.5%1.5%0.38%0.21%
Feb 202668.2%13.7%7.5%5%3.4%1.5%0.45%0.2%
Mar 202665.7%16.2%7.2%4.8%3.3%2.2%0.43%0.19%
Apr 202668.3%13.7%7.5%5%3.4%1.5%0.37%0.2%
May 202668.6%13.8%6.2%5.1%4.2%1.5%0.45%0.2%
Jun 202669.4%14%6.3%5.1%3.5%1.3%0.38%0.17%
Jul 202669.4%14%6.3%5.1%3.5%1.3%0.38%0.17%
Aug 202667.7%13.6%7.4%6.1%3.4%1.2%0.37%0.16%
Sep 202669.2%11.4%7.6%6.2%3.5%1.5%0.37%0.17%

  1. 1.Milwaukee

    69.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Craftsman

    11.4%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Knipex

    7.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Klein Tools

    6.2%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Crescent

    3.5%

    Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.

  6. 6.Bahco

    1.5%

    Held 6th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  7. 7.Channellock

    0.37%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Irwin

    0.17%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Klein Tools and its closest rivals

Every comparison with Klein Tools

48 comparisons

How has branded search demand for Klein Tools changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klein Tools worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among wire cutters brands worldwide increased from 4.5% to 6.2%.

How did search popularity change for wire cutters brands worldwide in September 2026?

5 changes

  1. In September 2026, Milwaukee gained share of searches among wire cutters brands worldwide, from 67.7% to 69.2%.

  2. In September 2026, Craftsman lost share of searches among wire cutters brands worldwide, from 13.6% to 11.4%.

  3. Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Klein Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Klein Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klein tools

Do you work for Klein Tools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Klein Tools compete?

Klein Tools is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool bag brands5th of 113.9%Show ranking
Cable cutter brands5th of 64.2%Show ranking
Aviation snips brands5th of 114.9%Show ranking
Tool pouch brands4th of 75.1%Show ranking
Cable stripper brands4th of 55.7%Show ranking
Multimeter brands3rd of 75.9%Show ranking
Hand tool brands4th of 135.9%Show ranking
Nut driver brands3rd of 56%Show ranking
Conduit bender brands3rd of 46.2%Show ranking
Wire cutters brands4th of 86.2%Shown above
Clamp meter brands2nd of 814.5%Show ranking
Wire stripper brands3rd of 515.1%Show ranking
Hard hat brands2nd of 624.9%Show ranking
Infrared thermometer brands1st of 668.1%Show ranking
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