Brandwave

Irwin vs Klein Tools:Which is searched more?

In September 2026, Klein Tools had more branded searches than Irwin among wire stripper brands worldwide. Klein Tools was estimated to have 165K branded searches compared to Irwin’s 4.4K, and held a 9.7% Share of Search versus Irwin’s 0.26%. These are worldwide searches for English-language branded terms.

Share of Search among wire stripper brands worldwide in September 2026Which is more popular in search, Irwin or Klein Tools?
Irwin0.26%4.4K searches
vs
Klein Tools9.7%165K searches

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Which is more popular in search, Irwin or Klein Tools?

Compare the wire stripper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Irwin and Klein Tools among wire stripper brands worldwide, by month

Share of Search by month for Klein Tools, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltStanleyKnipexKlein ToolsIrwin
Oct 202543.4%34.5%13%8.7%0.43%
Nov 202547%33.5%11.5%7.7%0.31%
Dec 202545.3%34.3%11.1%9.1%0.3%
Jan 202644.4%33.1%13.3%8.9%0.36%
Feb 202647.3%28.8%14.1%9.5%0.38%
Mar 202645.3%31.7%13.5%9.1%0.36%
Apr 202644.2%33.4%13.2%8.9%0.35%
May 202644.1%35.9%10.8%8.9%0.35%
Jun 202642.1%38.9%10.3%8.4%0.27%
Jul 202636.1%43.9%10.8%8.9%0.29%
Aug 202634.5%46.5%10.3%8.5%0.23%
Sep 202639.5%38.7%11.8%9.7%0.26%

How has the Irwin and Klein Tools comparison changed over the last 12 months?

  • Klein Tools was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among wire stripper brands worldwide moved from 0.43% to 0.26%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Klein Tools’ estimated Share of Search among wire stripper brands worldwide moved from 8.7% to 9.7%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for wire stripper brands worldwide in September 2026?

  1. In September 2026, Klein Tools gained estimated Share of Search among wire stripper brands worldwide, from 8.5% to 9.7%.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Other head-to-heads among wire stripper brands

How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Klein Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin tools

Klein Tools

1 branded search term

  • klein tools

How the Brand Demand Index is measured

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