Brandwave

How popular isChannellock?

In September 2026, people searched for Channellock by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.37% of all global wire cutters brand searches, placing Channellock seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about wire cutters brands, Channellock appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Channellock is the seventh most searched of 8 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 69.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. CraftsmanShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KnipexShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Klein ToolsShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. ChannellockShare of searches 0.37%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top wire cutters brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Channellock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Channellock is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Channellock1st
  2. Klein Tools2nd
  3. Knipex3rd
  4. Irwin4th
  5. Milwaukee5th
  6. Craftsman–
  7. Crescent–
  8. Bahco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Channellock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wire cutters brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wire cutters brands compete with Channellock?

Channellock against wire cutters brands worldwide, by month

Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent, Channellock. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeCraftsmanKnipexKlein ToolsCrescentBahcoChannellockIrwin
Oct 202575.2%8.3%6.7%4.5%3.1%1.7%0.33%0.22%
Nov 202575.6%8.3%6.8%4.6%2.5%1.7%0.33%0.18%
Dec 202573.1%9.8%6.6%5.4%3%1.6%0.39%0.18%
Jan 202670%11.5%7.7%5.2%3.5%1.5%0.38%0.21%
Feb 202668.2%13.7%7.5%5%3.4%1.5%0.45%0.2%
Mar 202665.7%16.2%7.2%4.8%3.3%2.2%0.43%0.19%
Apr 202668.3%13.7%7.5%5%3.4%1.5%0.37%0.2%
May 202668.6%13.8%6.2%5.1%4.2%1.5%0.45%0.2%
Jun 202669.4%14%6.3%5.1%3.5%1.3%0.38%0.17%
Jul 202669.4%14%6.3%5.1%3.5%1.3%0.38%0.17%
Aug 202667.7%13.6%7.4%6.1%3.4%1.2%0.37%0.16%
Sep 202669.2%11.4%7.6%6.2%3.5%1.5%0.37%0.17%

  1. 1.Milwaukee

    69.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Craftsman

    11.4%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Knipex

    7.6%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Klein Tools

    6.2%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Crescent

    3.5%

    Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.

  6. 6.Bahco

    1.5%

    Held 6th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  7. 7.Channellock

    0.37%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Irwin

    0.17%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Channellock and its closest rivals

Every comparison with Channellock

12 comparisons

How has branded search demand for Channellock changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Channellock worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Channellock’s share of searches among wire cutters brands worldwide held steady, from 0.33% to 0.37%.

How did search popularity change for wire cutters brands worldwide in September 2026?

5 changes

  1. In September 2026, Milwaukee gained share of searches among wire cutters brands worldwide, from 67.7% to 69.2%.

  2. In September 2026, Craftsman lost share of searches among wire cutters brands worldwide, from 13.6% to 11.4%.

  3. Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Channellock’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Channellock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • channellock

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How the Brand Demand Index is measured

Where does Channellock compete?

Channellock is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands10th of 130.36%Show ranking
Wire cutters brands7th of 80.37%Shown above
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Is Channellock your brand?

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