Channellock vs Irwin:Which is more popular?
In September 2026, Channellock had more branded searches than Irwin among wire cutters brands worldwide. Channellock had about 9,900 branded searches, while Irwin had 4,400. Channellock made up 0.37% of all wire cutters brand searches we track, and Irwin accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about wire cutters brands, Channellock and Irwin each appeared in four of the five answers. Channellock was mentioned before Irwin in every answer.
Who do people search for more?
Channellock, about 2 searches for every 1 for Irwin
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Channellock, named ahead of Irwin in every answer
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Top wire cutters brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Channellock and Irwin were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Channellock was listed before Irwin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Channellock1st
Klein Tools2nd
Knipex3rd
Irwin4th
Milwaukee5th
Craftsman–
Crescent–
Bahco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Channellock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wire cutters brands
5 answers
Asked ChatGPT
“Which wire cutters brand should I buy?”
Asked ChatGPT
“What are the best wire cutters brands?”
Asked ChatGPT
“What's the best wire cutters brand for general cutting jobs?”
Searched Google, AI Overview
“best wire cutters”
Searched Google, AI Overview
“heavy duty wire cutters”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Channellock or Irwin more popular in search?
This chart shows how often people search Google for Channellock and Irwin by name. Each line represents a brand's share of searches for all eight wire cutters brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Channellock, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Bahco | Channellock | Irwin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.2% | 8.3% | 6.7% | 4.5% | 3.1% | 1.7% | 0.33% | 0.22% |
| Nov 2025 | 75.6% | 8.3% | 6.8% | 4.6% | 2.5% | 1.7% | 0.33% | 0.18% |
| Dec 2025 | 73.1% | 9.8% | 6.6% | 5.4% | 3% | 1.6% | 0.39% | 0.18% |
| Jan 2026 | 70% | 11.5% | 7.7% | 5.2% | 3.5% | 1.5% | 0.38% | 0.21% |
| Feb 2026 | 68.2% | 13.7% | 7.5% | 5% | 3.4% | 1.5% | 0.45% | 0.2% |
| Mar 2026 | 65.7% | 16.2% | 7.2% | 4.8% | 3.3% | 2.2% | 0.43% | 0.19% |
| Apr 2026 | 68.3% | 13.7% | 7.5% | 5% | 3.4% | 1.5% | 0.37% | 0.2% |
| May 2026 | 68.6% | 13.8% | 6.2% | 5.1% | 4.2% | 1.5% | 0.45% | 0.2% |
| Jun 2026 | 69.4% | 14% | 6.3% | 5.1% | 3.5% | 1.3% | 0.38% | 0.17% |
| Jul 2026 | 69.4% | 14% | 6.3% | 5.1% | 3.5% | 1.3% | 0.38% | 0.17% |
| Aug 2026 | 67.7% | 13.6% | 7.4% | 6.1% | 3.4% | 1.2% | 0.37% | 0.16% |
| Sep 2026 | 69.2% | 11.4% | 7.6% | 6.2% | 3.5% | 1.5% | 0.37% | 0.17% |
How has the Channellock and Irwin comparison changed over the last 12 months?
3 findings
- Channellock was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Channellock’s share of searches among wire cutters brands worldwide moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Irwin’s share of searches among wire cutters brands worldwide moved from 0.22% to 0.17%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for wire cutters brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Channellock’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Channellock
1 branded search term
- channellock
Irwin
1 branded search term
- irwin tools
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