How popular isChannellock in search?
In September 2026, people searched for Channellock by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.36% of all global hand tool brand searches, placing Channellock tenth out of 13 brands. These are worldwide searches for English-language branded terms.
Milwaukee65.6%
Craftsman10.8%
Knipex7.2%
Klein Tools5.9%
Crescent3.3%
Tekton2.7%
GearWrench1.8%
Bahco1.5%
Kincrome0.65%
Channellock0.36%- +3 more
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Which hand tool brands compete with Channellock?
Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent, Tekton, Channellock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Tekton | GearWrench | Bahco | Kincrome | Channellock | Irwin | Sidchrome | Stanley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 1.6% | 1.6% | 0.48% | 0.32% | 0.21% | 0.12% | 0.02% |
| Nov 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.4% | 1.9% | 1.9% | 1.6% | 0.58% | 0.32% | 0.17% | 0.12% | 0.02% |
| Dec 2025 | 69.9% | 9.4% | 6.3% | 5.1% | 2.9% | 1.9% | 1.9% | 1.5% | 0.46% | 0.38% | 0.17% | 0.11% | 0.02% |
| Jan 2026 | 66.4% | 10.9% | 7.3% | 4.9% | 3.3% | 2.2% | 2.2% | 1.5% | 0.54% | 0.36% | 0.2% | 0.13% | 0.03% |
| Feb 2026 | 65.1% | 13.1% | 7.1% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.13% | 0.02% |
| Mar 2026 | 62.8% | 15.4% | 6.9% | 4.6% | 3.1% | 2.1% | 1.7% | 2.1% | 0.51% | 0.42% | 0.19% | 0.12% | 0.03% |
| Apr 2026 | 65.1% | 13.1% | 7.2% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.35% | 0.19% | 0.13% | 0.03% |
| May 2026 | 65.4% | 13.2% | 5.9% | 4.8% | 4% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.16% | 0.02% |
| Jun 2026 | 66.2% | 13.3% | 6% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.54% | 0.36% | 0.16% | 0.13% | 0.02% |
| Jul 2026 | 64.6% | 13% | 5.8% | 4.8% | 3.2% | 4.8% | 1.4% | 1.2% | 0.52% | 0.35% | 0.16% | 0.13% | 0.02% |
| Aug 2026 | 63.9% | 12.8% | 7% | 5.8% | 3.2% | 3.2% | 1.7% | 1.2% | 0.63% | 0.35% | 0.15% | 0.13% | 0.03% |
| Sep 2026 | 65.6% | 10.8% | 7.2% | 5.9% | 3.3% | 2.7% | 1.8% | 1.5% | 0.65% | 0.36% | 0.16% | 0.1% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 10.8% | 301K | -18.2% | -2 points | |
| 3, held 3rd | 7.2% | 201K | 0% | +0.2 points | |
| 4, held 4th | 5.9% | 165K | 0% | +0.2 points | |
| 5, held 5th | 3.3% | 91.6K | -0.14% | +0.1 points | |
| 6, held 6th | 2.7% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.8% | 49.5K | 0% | 0 points | |
| 8, held 8th | 1.5% | 40.5K | +22.4% | +0.3 points | |
| 9, held 9th | 0.65% | 18.1K | 0% | 0 points | |
| 10, held 10th | 0.36% | 9.9K | 0% | 0 points | |
| 11, held 11th | 0.16% | 4.4K | 0% | 0 points | |
| 12, held 12th | 0.1% | 2.9K | -19.4% | 0 points | |
| 13, held 13th | 0.03% | 720 | 0% | 0 points |
65.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
10.8%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
3.
Knipex7.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.9%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Crescent3.3%
Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
6.
Tekton2.7%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1.8%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bahco1.5%
Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
9.
Kincrome0.65%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Channellock0.36%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Irwin0.16%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Sidchrome0.1%
Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
13.
Stanley0.03%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Channellock and its closest rivals
Every comparison with Channellock
12 comparisons
How has branded search demand for Channellock changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Channellock worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Channellock’s share of searches among hand tool brands worldwide held steady, from 0.32% to 0.36%.
How did search popularity change for hand tool brands worldwide in September 2026?
6 changes

In September 2026, Milwaukee gained share of searches among hand tool brands worldwide, from 63.9% to 65.6%.

In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.

In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%.

Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Channellock’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Channellock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- channellock
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Where does Channellock compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand tool brands | 10th of 13 | 0.36% | Shown above |
| Wire cutters brands | 7th of 8 | 0.37% | Show ranking |

Is Channellock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.