Craftsman vs Klein Tools:Which is more popular?
In September 2026, Craftsman had more branded searches than Klein Tools among wire cutters brands worldwide. Craftsman had about 301,000 branded searches, while Klein Tools had 165,000. Craftsman made up 11.4% of all wire cutters brand searches we track, and Klein Tools accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about wire cutters brands, Klein Tools appeared in all five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 82% more searches than Klein Tools
Who does AI mention more?
Klein Tools, mentioned in every answer we collected
Who does AI recommend more?
Klein Tools, the only one of the two named
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Top wire cutters brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klein Tools appeared in all five answers. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Channellock1st- Klein Tools2nd
Knipex3rd
Irwin4th
Milwaukee5th- Craftsman–
Crescent–
Bahco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Channellock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wire cutters brands
5 answers
Asked ChatGPT
“Which wire cutters brand should I buy?”
Asked ChatGPT
“What are the best wire cutters brands?”
Asked ChatGPT
“What's the best wire cutters brand for general cutting jobs?”
Searched Google, AI Overview
“best wire cutters”
Searched Google, AI Overview
“heavy duty wire cutters”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Klein Tools more popular in search?
This chart shows how often people search Google for Craftsman and Klein Tools by name. Each line represents a brand's share of searches for all eight wire cutters brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Klein Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Bahco | Channellock | Irwin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.2% | 8.3% | 6.7% | 4.5% | 3.1% | 1.7% | 0.33% | 0.22% |
| Nov 2025 | 75.6% | 8.3% | 6.8% | 4.6% | 2.5% | 1.7% | 0.33% | 0.18% |
| Dec 2025 | 73.1% | 9.8% | 6.6% | 5.4% | 3% | 1.6% | 0.39% | 0.18% |
| Jan 2026 | 70% | 11.5% | 7.7% | 5.2% | 3.5% | 1.5% | 0.38% | 0.21% |
| Feb 2026 | 68.2% | 13.7% | 7.5% | 5% | 3.4% | 1.5% | 0.45% | 0.2% |
| Mar 2026 | 65.7% | 16.2% | 7.2% | 4.8% | 3.3% | 2.2% | 0.43% | 0.19% |
| Apr 2026 | 68.3% | 13.7% | 7.5% | 5% | 3.4% | 1.5% | 0.37% | 0.2% |
| May 2026 | 68.6% | 13.8% | 6.2% | 5.1% | 4.2% | 1.5% | 0.45% | 0.2% |
| Jun 2026 | 69.4% | 14% | 6.3% | 5.1% | 3.5% | 1.3% | 0.38% | 0.17% |
| Jul 2026 | 69.4% | 14% | 6.3% | 5.1% | 3.5% | 1.3% | 0.38% | 0.17% |
| Aug 2026 | 67.7% | 13.6% | 7.4% | 6.1% | 3.4% | 1.2% | 0.37% | 0.16% |
| Sep 2026 | 69.2% | 11.4% | 7.6% | 6.2% | 3.5% | 1.5% | 0.37% | 0.17% |
How has the Craftsman and Klein Tools comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Klein Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among wire cutters brands worldwide moved from 8.3% to 11.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Klein Tools’ share of searches among wire cutters brands worldwide moved from 4.5% to 6.2%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for wire cutters brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among wire cutters brands worldwide, from 13.6% to 11.4%.
Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Klein Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craftsman
1 branded search term
- craftsman
Klein Tools
1 branded search term
- klein tools
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